There’s little doubt that printing companies are seeking opportunities to take the infrastructure, knowledge, and customer relationships they’ve cultivated over the years and apply them to new market areas. Surveys by organizations such as the Specialty Graphics and Image Association (SGIA) and Printing Industries of America (PIA) indicate such moves are key components of many print company strategic plans. A whole new industry conference, PRINTING United, has emerged to address this convergence of printing categories.
Commercial printers are looking at packaging, sign printers are interested in textiles, and transactional printers are investigating wideformat (see the Gimbel & Associates blog Wide Format for Transactional Printers? Not as Crazy as it Sounds!).