Print sales people

How to Lose a Print Sale (and never be invited back)

Posted by Roger P. Gimbel, EDP on Dec 16, 2022 11:37:16 AM

 

Anyone selling print today using the methods they learned ten years ago (or more) is going to run into difficulties. The pandemic changed the way people feel about work and time. That’s what brought on the Great Resignation and Quiet Quitting phenomena. Print buyers, who may hold positions in marketing or the executive suite, place a high value on their time and they aren’t very tolerant of people who waste it.

It can take dozens of attempts to secure a meeting with a prospective customer. When you’re finally in the room with a decision-maker, don’t make mistakes that will cause them to end the meeting or deflect any attempts at following up.

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Topics: consultative selling, solution selling, news, selling print, print sales, print sales people, customer acquisition

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