Cloud computing

Remember when having your head in the clouds wasn’t a flattering comment? Times change. Today, being in the cloud is a good thing and we’re all attempting to stake out a spot up there so we can be more productive down here.

Cloud computing has been around for some time. We’re all familiar with our own personal software programs and operating systems that update automatically. Or with our photos and files being stored somewhere in the ether. But like any structural transformation, cloud computing takes time to fully permeate into businesses and market sectors.

Forbes says “…transitioning to the cloud has enabled (companies) to better manage industry disruptions, reinvent their business models and fuel massive improvements in the delivery of their services.”

Doesn’t that description sound like the printing industry?

The printing business is transforming. To compete, print service providers must be able to adapt and evolve quickly to meet their client’s needs. Doing business in the cloud gives printers access to the tools and resources necessary to take advantage of new technologies and participate in trends as they develop.