Enhanced print

Revolutionizing Print with Augmented Reality

Posted by Roger P. Gimbel, EDP on Aug 23, 2024 11:23:58 AM

 

Our world seems inundated by video. Witness viral TikTok moments and the shocking hours of human productivity they waste. It can be difficult for printed material to rise above the noise.

It is possible, though, to take print to a level that bridges the gap with video by using applications like Augmented Reality (AR). AR technology has been around for some time, but like all things digital, the techniques become more sophisticated and easier to use as time goes by.

Augmented Reality is about creating a link between print and digital. To activate AR, printers embed triggers in printed documents. Images come alive on the screens when a smart phone or tablet reads the triggers via an app. The AR software animates the content or renders objects in 3D. AR presentations can include visuals and sounds, creating an interactive user experience that is immersive and fun.

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Topics: news, augmented reality, AR, enhanced print

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