Eco-friendly practices are increasingly prized by clients, which means all print shops should address what they’re doing to enhance sustainability. But be honest about what you’re doing. Most clients can also sense greenwashing and may punish you for being deceptive or attempting to hide the facts.
If you present a strong narrative, you must be prepared to prove it. If your sustainability efforts are still a work in progress, be honest about it. Communicate a viable sustainable story centered on items like materials, energy usage, certifications, and verifiable metrics.
The most obvious place to start is to make sure you adhere to all local, state, and national laws and regulations that apply to your operation. You can’t boast about being sustainable if you get slapped with a fine.