Color

Considering the Differences Between Print and Digital Presentation

Posted by Roger P. Gimbel, EDP on Dec 13, 2021 1:09:00 PM
Designing for print and designing for digital presentation can be quite different. Some aspects are common to both, such as visual appeal, a pleasing use of color, and effective space utilization. Other practices, techniques, and executions will differ. Layout, Presentation, Typo...

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How Color Choices Affect Printing Costs

Posted by Roger P. Gimbel, EDP on Mar 8, 2021 2:05:43 PM
The story of color is changing. An overenthusiastic use of loud, bright hues in recent years has, ironically, dulled their impact. Perhaps we’re all yearning for more mellow, calming experiences, or perhaps we simply want a visual change. Whatever the actual reasons, design trend...

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Creating Print-Friendly PDFs

Posted by Roger P. Gimbel, EDP on Nov 2, 2020 11:30:00 AM
Portable Document Format files (PDFs) are an efficient way of digitally sharing and outputting files across multiple platforms, including printing, losing no essential information in the transmission. Adobe introduced the file format almost 30 years ago. Because PDF is now really...

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