Fonts

Considering the Differences Between Print and Digital Presentation

Posted by Roger P. Gimbel, EDP on Dec 13, 2021 1:09:00 PM

Designing for print and designing for digital presentation can be quite different. Some aspects are common to both, such as visual appeal, a pleasing use of color, and effective space utilization. Other practices, techniques, and executions will differ.

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Topics: news, color, fonts, digital design, print design, layout, typography, user experience

Using Fonts with Variable Data

Posted by Roger P. Gimbel, EDP on Jun 17, 2021 10:40:59 AM

Fonts have personalities and convey different moods. A typeface or font matched to the personality or attributes of a specific individual or group can be the element that makes designs resonate with the viewer. Today’s variable printing technology makes it possible to match typography to audiences, but font usage in variable documents can be tricky. Fonts will display differently, depending on their attributes.

Font Considerations for Variable Documents

When designers create a variable project, they leave spaces in the documents into which the software will place the variable text. Since data files are not always available at design time, designers may guess at how much space to reserve for the variable data. Choosing too large a font for the data will cause unwanted line wraps or printing over static graphics or text. A too-small font results in odd-looking unused document spaces.

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Topics: news, personalization, variable data, VDP, fonts, variable documents, typefaces

Creating Print-Friendly PDFs

Posted by Roger P. Gimbel, EDP on Nov 2, 2020 11:30:00 AM

Portable Document Format files (PDFs) are an efficient way of digitally sharing and outputting files across multiple platforms, including printing, losing no essential information in the transmission. Adobe introduced the file format almost 30 years ago.

Because PDF is now really an industry standard, a set of regulations was established and continues to be developed by the PDF Standards Committee. Specialized versions of PDFs have been created for specific purposes. PDF/a is for electronic document archives, and PDF/UA was formed for accessibility purposes. PDF/X drives general commercial printing, and variable and transactional documents use PDF/VT.

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Topics: news, pdf, pdf/vt, color, fonts, graphics, pdf/x, resolution

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