Inkjet

Creating a Customer Guide to Printing Technology

Posted by Roger P. Gimbel, EDP on Apr 13, 2022 3:21:11 PM

The printing process is intricate and complex. Printing is a finely tuned and calibrated engineering feat with thousands of parts all moving in perfect harmony. On top of that, various technologies execute the function in different ways. While your customers needn’t be exposed to all the details, a little bit of knowledge about printing technology can’t hurt. Sharing information like this with your customers shows them you are a professional who has a thorough understanding of the industry.

Feel free to use the descriptions in this article to populate your own newsletters, blogs, emails, brochures or other communications aimed at your customers.

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Topics: roi, news, inkjet, digital printing, fleoxgraph

Guide to Better Business - A compendium of industry insights from Gimbel & Associates

Posted by Roger P. Gimbel, EDP on May 28, 2020 3:26:18 PM

Are you focused solely on getting the “daily laundry” out the door each day?

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Topics: consultative selling, inkjet technology, news, inkjet, sales acceleration

Inkjet - How to Decide What’s Best for Your Business

Posted by Roger P. Gimbel, EDP on Feb 25, 2020 12:17:03 PM

Nearly all printing companies have by now pondered the idea of adding digital inkjet devices to their production floors. Top performing companies have already made the move, and it’s paying off for them. Over 50% of the top 50 U.S. print providers on the Printing Impressions 400 list are running production inkjet presses. 75% of them are experiencing revenue growth. It’s no wonder that inkjet is so popular, but printers have lots of choices when they decide to invest in an inkjet press. How do you know which one is right?

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Topics: news, personalization, inkjet, Inkjet Summit, digital printing, sheetfed, small print runs, workflow efficiency

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