Inkjet

How Digital Is Changing Print Business Models

Digital printing has been a mainstay of the industry for over two decades, slowly gathering steam and taking market share from more entrenched offset technologies.

Figures released by international research firm Smithers show that digital printing will be worth $230.5 billion in 2032, a leap from $136.7 billion today. It will account for almost a quarter of all print business, with inkjet set to dominate the market. So despite its current prevalence, digital still has a lot of potential in it.

The printing process is intricate and complex. Printing is a finely tuned and calibrated engineering feat with thousands of parts all moving in perfect harmony. On top of that, various technologies execute the function in different ways. While your customers needn’t be exposed to all the details, a little bit of knowledge about printing technology can’t hurt. Sharing information like this with your customers shows them you are a professional who has a thorough understanding of the industry.

Feel free to use the descriptions in this article to populate your own newsletters, blogs, emails, brochures or other communications aimed at your customers.

Are you focused solely on getting the “daily laundry” out the door each day?

Nearly all printing companies have by now pondered the idea of adding digital inkjet devices to their production floors. Top performing companies have already made the move, and it’s paying off for them. Over 50% of the top 50 U.S. print providers on the Printing Impressions 400 list are running production inkjet presses. 75% of them are experiencing revenue growth. It’s no wonder that inkjet is so popular, but printers have lots of choices when they decide to invest in an inkjet press. How do you know which one is right?