User experience

The worlds of print and digital marketing and communications continue to be more integrated and complementary. Today, no communications manager or marketer would focus on one platform

without integrating its execution with others. It’s simply how consumers absorb information today.

Designing for print and digital platforms can be quite different. They feature various substrates, resolutions, file formats, and production processes; yet the trend is to make projects work seamlessly despite the differences.

Designing for print and designing for digital presentation can be quite different. Some aspects are common to both, such as visual appeal, a pleasing use of color, and effective space utilization. Other practices, techniques, and executions will differ.