Gimbel & Associates Blog

Roger P. Gimbel, EDP

Roger P. Gimbel, EDP
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Setting Up a Wide Format Operation

Posted by Roger P. Gimbel, EDP on May 18, 2022 3:16:30 PM
  Expanding into wide-format offerings is exciting on many fronts. It’s also challenging and complex as, among other things, it requires creating a smart manufacturing layout to produce the printed items profitably. A good floor plan is like a puzzle—all the pieces must fit toget...

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Creating a Customer Guide to Printing Technology

Posted by Roger P. Gimbel, EDP on Apr 13, 2022 3:21:11 PM
The printing process is intricate and complex. Printing is a finely tuned and calibrated engineering feat with thousands of parts all moving in perfect harmony. On top of that, various technologies execute the function in different ways. While your customers needn’t be exposed to...

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Assessing an In-Plant Operation

Posted by Roger P. Gimbel, EDP on Mar 22, 2022 3:00:20 PM
In-plant printing operations are different from commercial shops in significant ways. They are, for example, expected to provide services that support the goals of their parent companies. Sometimes that means decisions regarding scheduling, production, or resource allocation are ...

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10 Tips for Adding Wide Format to Your Print Operations

Posted by Roger P. Gimbel, EDP on Feb 17, 2022 2:43:57 PM
Wide-format printing, a large and resilient category, continues to show potential for growth and profitability. If you haven’t delved into wide format, it can be a significant new revenue stream for your print operations. Definitions vary, but for our purposes, wide format means ...

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Printing Start-Ups - What To Consider

Posted by Roger P. Gimbel, EDP on Jan 3, 2022 3:34:48 PM
In the first article of this two-part blog, we discussed the major considerations of a business plan for a start-up printing company. This time, we’ll look at other aspects that must be handled well to succeed in the printing industry. Equipment and Software If you’re like most p...

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Considering the Differences Between Print and Digital Presentation

Posted by Roger P. Gimbel, EDP on Dec 13, 2021 1:09:00 PM
Designing for print and designing for digital presentation can be quite different. Some aspects are common to both, such as visual appeal, a pleasing use of color, and effective space utilization. Other practices, techniques, and executions will differ. Layout, Presentation, Typo...

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Gimbel & Associates Hosts Webinars, Seminars, Panels & Cruise Auction at XPLOR21, November 16-17, 2021

Posted by Roger P. Gimbel, EDP on Oct 28, 2021 3:32:39 PM
Complimentary Webinar Available Navigating Your Inkjet Journey - Navigating Your Inkjet Journey is a two part session with Part 1 focusing on the discovery process in this on-line webinar presented by Randall Swope, Sr. Consultant - New Market Development for Gimbel & Associa...

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Print — A Multi-Sensory Experience

Posted by Roger P. Gimbel, EDP on Oct 26, 2021 2:27:38 PM
Unlike one-dimensional digital ads, printed marketing materials connect with more of our senses. You can you see vividly printed pieces, but you can also touch, feel, and even smell them. A printed piece appeals to us visually and makes us want to touch it. We become engaged at a...

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Setting Up or Expanding a Print Business - 7 Points to Consider

Posted by Roger P. Gimbel, EDP on Sep 22, 2021 10:19:26 AM
  Printing can be alluring. The technology is fascinating and the end result, with its popping colors and textured finishes, can be a feast for the eyes. But behind the fancy ink and substrates, there’s a business to run. If you’ve ever considered starting a print company, make s...

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Print Projects and Accessibility

Posted by Roger P. Gimbel, EDP on Aug 25, 2021 2:29:47 PM
Printers often focus on how a project looks. Are the colors right? Is the registration exact? Any smears or smudges? Are the graphics and text sharp and clear? These are all important, of course, but we usually base the analysis on what we can see, hold, and touch. How often do y...

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Digital Printing Sales Secrets

Posted by Roger P. Gimbel, EDP on Jul 15, 2021 11:34:07 AM
Digital printing has been an intrinsic part of the printing industry for over two decades, yet many printers still struggle with finding a successful sales strategy. Even the term itself has gone through various iterations, and the technology has evolved considerably over those 2...

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Using Fonts with Variable Data

Posted by Roger P. Gimbel, EDP on Jun 17, 2021 10:40:59 AM
Fonts have personalities and convey different moods. A typeface or font matched to the personality or attributes of a specific individual or group can be the element that makes designs resonate with the viewer. Today’s variable printing technology makes it possible to match typog...

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Uncovering Opportunities for In-plant Print Operations

Posted by Roger P. Gimbel, EDP on May 25, 2021 10:00:00 AM
In-plant printing centers operate in an in-between world. They’re not commercial printers who must constantly hustle for business, but their continued existence is not guaranteed, either. The traditional model for in-plants to passively print documents for internal departments no...

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Data Visualization: Making an Impact with Data You Can Print

Posted by Roger P. Gimbel, EDP on May 11, 2021 1:09:52 PM
Data, as they say, is king. But data, in its raw form with lines of numbers, can be challenging for readers to absorb and process, especially if you want them to discern key themes or trends. The human mind processes information in various ways. Writers and communicators can prod...

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