Gimbel & Associates Blog

Roger P. Gimbel, EDP

Roger P. Gimbel, EDP
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Helping Designers with Direct Mail

Posted by Roger P. Gimbel, EDP on Feb 2, 2023 12:54:19 PM
  Direct mail has a proven track record of being an effective marketing tactic, even in today's digital age. One reason for its effectiveness is that mail is more likely to be seen. It physically arrives in a mailbox rather than being easily missed on social media or email in-box...

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Guide to Digital Printing and Variable Data

Posted by Roger P. Gimbel, EDP on Jan 10, 2023 12:48:08 PM
  Most of us are bombarded daily with thousands of marketing messages. Our phones, computers, televisions, social media channels, radios, and emails continuously clamor for our attention with promotional hits. A marketer trying to cut through the noise faces almost impossible odd...

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How to Lose a Print Sale (and never be invited back)

Posted by Roger P. Gimbel, EDP on Dec 16, 2022 11:37:16 AM
  Anyone selling print today using the methods they learned ten years ago (or more) is going to run into difficulties. The pandemic changed the way people feel about work and time. That’s what brought on the Great Resignation and Quiet Quitting phenomena. Print buyers, who may ho...

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Educating Digital Designers About Print

Posted by Roger P. Gimbel, EDP on Nov 22, 2022 2:22:00 PM
  A significant percentage of designers have little to no experience in creating print projects. When they shift to printed materials, this lack of knowledge can cause them to make design decisions that add unnecessary costs and make it tough for printers to produce the product t...

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It’s Time: Open Houses for Printers

Posted by Roger P. Gimbel, EDP on Sep 30, 2022 11:54:47 AM
  For two long years, nobody put on an in-person event. Organizers migrated everything to virtual affairs or cancelled their plans outright. Now people are feeling safe enough to attend live events again. Sports teams are back to playing in front of their fans and entertainers ar...

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A Print Buyer’s Perspective

Posted by Roger P. Gimbel, EDP on Jun 28, 2022 1:52:20 PM
  Like the rest of us, print buyers have come through a challenging time. COVID has surely affected their jobs, and the profession itself has changed as print’s place in the marketing spectrum has evolved. Today’s buyers include highly experienced professionals who understand the...

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Challenges and Opportunities for Print Service Providers

Posted by Roger P. Gimbel, EDP on Jun 20, 2022 3:32:42 PM
  Well, we are certainly living in interesting times. Two years of a global pandemic, followed by conflict in Ukraine, have resulted in labor disruptions, a choked global supply chain, and a shifting marketplace. What’s next is anyone’s guess at this point. Interesting times cert...

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Online Storefronts for Printers Increase Opportunity

Posted by Roger P. Gimbel, EDP on Jun 3, 2022 12:51:02 PM
  Online shopping is part of our culture.  During the pandemic we learned that even the least tech savvy consumer was doing their shopping online.  E-commerce is growing while retail businesses face declines in traditional in-person shopping. The trends in B2B shopping closely fo...

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Setting Up a Wide Format Operation

Posted by Roger P. Gimbel, EDP on May 18, 2022 3:16:30 PM
  Expanding into wide-format offerings is exciting on many fronts. It’s also challenging and complex as, among other things, it requires creating a smart manufacturing layout to produce the printed items profitably. A good floor plan is like a puzzle—all the pieces must fit toget...

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Creating a Customer Guide to Printing Technology

Posted by Roger P. Gimbel, EDP on Apr 13, 2022 3:21:11 PM
The printing process is intricate and complex. Printing is a finely tuned and calibrated engineering feat with thousands of parts all moving in perfect harmony. On top of that, various technologies execute the function in different ways. While your customers needn’t be exposed to...

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Assessing an In-Plant Operation

Posted by Roger P. Gimbel, EDP on Mar 22, 2022 3:00:20 PM
In-plant printing operations are different from commercial shops in significant ways. They are, for example, expected to provide services that support the goals of their parent companies. Sometimes that means decisions regarding scheduling, production, or resource allocation are ...

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10 Tips for Adding Wide Format to Your Print Operations

Posted by Roger P. Gimbel, EDP on Feb 17, 2022 2:43:57 PM
Wide-format printing, a large and resilient category, continues to show potential for growth and profitability. If you haven’t delved into wide format, it can be a significant new revenue stream for your print operations. Definitions vary, but for our purposes, wide format means ...

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Printing Start-Ups - What To Consider

Posted by Roger P. Gimbel, EDP on Jan 3, 2022 3:34:48 PM
In the first article of this two-part blog, we discussed the major considerations of a business plan for a start-up printing company. This time, we’ll look at other aspects that must be handled well to succeed in the printing industry. Equipment and Software If you’re like most p...

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Considering the Differences Between Print and Digital Presentation

Posted by Roger P. Gimbel, EDP on Dec 13, 2021 1:09:00 PM
Designing for print and designing for digital presentation can be quite different. Some aspects are common to both, such as visual appeal, a pleasing use of color, and effective space utilization. Other practices, techniques, and executions will differ. Layout, Presentation, Typo...

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