When graphic designers and printers work together, they can create high-quality output that
satisfies the clients’ goals and stays within budget. Collaboration is essential to produce effective printed materials that meet project objectives.
Here are some tips that will help both groups work together towards a common goal.
NOTE: This article describes the basics. For detailed information helpful for both printers and designers, click through to the linked articles.
Communication and Workflow Integration
Without clear communication and structured workflows, missed deadlines and costly revisions become more likely. Consistent contact schedules and shared project management platforms also minimize errors caused when team members work independently on different versions of the files. Having a single source of working files ensures everyone is accessing the most current information.
- Agree on file preparation standards
- Set expectations for feedback and approvals
- Schedule regular calls to discuss questions and keep projects on track
Leveraging Digital Transformation
Online proofing platforms, cloud storage, and workflow automation software enable faster communication and more efficient project management. Use email or chat for updates and questions, video calls for feedback and approvals, and online platforms for file sharing and version control.
- Real-time collaboration allows teams to review and mark up designs together. This reduces the time wasted trading emails back-and-forth.
- Digital print technologies make it easier to produce customized materials. Personalization and segmentation allow the designer’s creative ideas to connect with audiences without causing production issues.
Designers interested in integrating digital elements with print can explore ways to use QR codes, augmented reality, and tracking tools, as described in our Educating Digital Designers About Print article.
Balancing Creativity and Practicality
Everyone must understand the goals and expectations of each party, including the designer, printer, mailer, and client. Budgets and capabilities should be clearly communicated to avoid costly revisions later in the project. Printers included at the design stage can offer advice on materials, finishes, and production methods that help enable creative ideas without straining the budget.
- Designers should understand print basics like color modes, resolution, and file formats.
- Printers can offer guidance on paper stocks, finishing options, and potential production challenges.
- Reviewing proofs together helps ensure the result matches the original vision.
For more tips on this topic, see The Perfect Pairing: A Printer’s Guide for Collaborating with Designers.
Building Strong Partnerships
Strong relationships rely on mutual respect, proactive feedback, and early alignment on project goals. Both designers and printers should recognize each other’s expertise and be open to learning.
- Respect each team’s contributions and share feedback constructively.
- Start projects with a shared understanding of objectives, audience, and deliverables.
- Encourage ongoing learning about new technologies and best practices.
We’ve written more about printer/designer partnerships in Questions Printers Wish Designers Would Ask.
Mutually Beneficial Collaboration
When designers and print production teams collaborate from the start, they can deliver projects that are both creative and practical. By focusing on communication, embracing digital tools, and valuing each other’s knowledge and talents, these teams can achieve outstanding results and drive customer satisfaction.