Retail & Print Merchandising Expert / Fleet Operations & Analytics Specialist

Colleen Fitz-Gerald brings over 21 years of experience in retail and print merchandising, fleet operations, replenishment, and analytics, with a distinguished career at Office Depot. Throughout her tenure, she has been instrumental in developing innovative print programs, optimizing merchandising strategies, and enhancing operational efficiency.

Industry Expertise & Strategic Partnerships

Colleen has collaborated with leading industry partners, including Xerox, HP, Ricoh, Canon, Spiral Binding, Lindenmeyr, CFS, and Secur Serv, to streamline print merchandising and fleet operations. Her expertise spans database management, SKU development, and program implementation, ensuring that print services and products are optimized for retail and production center success.

Her key contributions include:

• Associate Print Certification Program – Designed and launched a comprehensive training program to standardize print knowledge and service quality across retail stores.
• Fleet Equipment Database Management – Created and maintained a centralized database of over 7,000 pieces of print equipment across retail stores and production centers, improving fleet tracking and efficiency.
• Print Merchandise Assortment Development – Developed and maintained a strategic print product lineup for stores and production centers, ensuring optimal inventory and customer satisfaction.
• Online Shredding Subscription Program – Designed and launched an automated online shredding service, expanding customer offerings and streamlining service accessibility.
• Print SKU Logic & Assortment Strategy – Crafted logic-based print SKUs for enhanced product categorization, pricing accuracy, and ordering efficiency.
• Wholesale SKU Assortment Development – Led the development and implementation of a wholesale SKU assortment for cut-sheet and large-format printing, aligning with business needs and market demand.

Driving Operational Efficiency & Merchandising Excellence

Colleen’s expertise in data-driven decision-making, fleet optimization, and merchandising strategy has played a crucial role in enhancing Office Depot’s print and retail operations. Her ability to develop scalable, high-impact solutions ensures businesses remain competitive in a rapidly evolving print and retail environment.