Kristin Anderson has over 30 years of experience in product marketing, product planning and digital production at leading digital imaging companies including XMPie/Xerox, EFI and Agfa. Since 2008 she has been focusing on Variable Data Print, Web to Print and Cross Media software and its applications and has been providing business consulting, sales tools, training and production to print and marketing service providers. As of June 1, 2014 Kristin has joined the Gimbel & Associates consulting team.