Product Marketing, Digital Production & Cross-Media Solutions
With over 30 years of expertise in product marketing, product planning, and digital production, Kristin Anderson is a respected leader in the digital imaging and print industry. She has held key roles at industry-leading companies such as XMPie/Xerox, EFI, and Agfa, where she played a pivotal role in advancing digital print solutions and marketing technologies.
Specialization & Industry Impact
Since 2008, Kristin has dedicated her career to Variable Data Print (VDP), Web-to-Print, and Cross-Media software applications, helping print and marketing service providers leverage cutting-edge technology to enhance business operations and customer engagement. Her expertise spans:
- Business Consulting & Strategy – Assisting organizations in identifying growth opportunities through digital print innovations.
- Sales Enablement & Training – Developing targeted sales tools and educational programs to empower teams in selling and implementing digital marketing solutions.
- Workflow Optimization & Production – Helping print providers streamline operations for maximum efficiency and profitability.
Consulting Role at Gimbel & Associates
In June 2014, Kristin joined Gimbel & Associates, a leading global consulting firm specializing in business development, sales and marketing strategies, and digital print innovation. As a Senior Consultant, she works closely with print providers, marketing agencies, and enterprise clients, offering expert guidance on adopting and optimizing digital print and marketing solutions.
With a strong background in both technology and business strategy, Kristin continues to be a driving force in helping organizations navigate the evolving landscape of digital print and cross-media communications.
