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for Growth


We are an organization of professionals with years of experience in sales, marketing, technology, digital printing and distribution. With real world success and a hands-on approach, our team of consultants provide analyses and solutions that produce results.

Enable clients to implement sales strategies for growth

Strategic Business Plans

Identify sales, marketing and operational strategies to create efficiencies and maximize revenue 

Customized Sales Training

Develop and facilitate advanced sales skills for effectiveness with digital applications and vertical markets


Utilize data analytics and predictive modeling to support data-driven marketing strategies and campaigns

Sales Management

Provide strategic recommendations for sales process and sales management effectiveness

Marketing Support Services

Develop marketing, branding, multi-channel campaigns and communication programs

Workflow Analysis

Assess hardware and software operations and provide strategic recommendations to achieve efficient and cost-   effective operations

Strategic Partnerships

Providing guidance and consultation to form strategic partnerships to expand capabilities and provide alignment for new market segments.
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Herman L. & Audrey M. Gimbel Memorial Scholarship Established

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President and Gail Gimbel, Exec. Director of Gimbel & Associates are proud to announce the creation of the annual Herman L. Gimbel (Hy) and Audrey M. Gimbel Memorial Scholarship in partnership with EDSF.  This new scholarship has been created in honor of their parents, Hy and Audrey Gimbel, for their contributions to the print industry.

Hy, a pioneer and leader of the print industry, started his NYC based print business in 1938. He was the president of Electronic Reproduction Service (ERS), Xerographic Reproduction Center, Inc. and Madison Square Offset Company.  Hy also worked with Itek developing Ink for the Itek Automatic Duplication System. Hy served as the Chairman of Manhattan Chapter #9, the Society of Reproduction Engineers, a national organization made up of 175 members.

When Hy passed away in 1978, his wife Audrey immediately became the President and CEO of Xerographic Reproduction Center, Inc., a Women Owned Business Enterprise. Audrey supported high-level contract customer presentations and meetings and participated in meetings with the International Printer’s Network in Germany.

The Herman L. and Audrey M. Gimbel Memorial Scholarship will award $1,000 annually to a bright, up-and-coming full-time student committed to pursuing a career in the document management and graphic communications marketplace.  To learn more about the Herman L. and Audry M. Gimbel Memorial Scholarship, visit or contact Brenda Kai, EDSF executive director, at 817-849-1145 or via e-mail at

Kristin Anderson, Sr. Consultant with Gimbel & Associates, Presents "Your Sales Dream" at the
XMpie Users Group 2016 Conference in Atlanta


On November 14th Kristin Anderson spoke at the XUG16 Conference.  Her topic covered selling an XMPie solution to match a client’s business need and budget to your service and technical capabilities to provide a successful solution. The combination of sales skills, marketing application insight, technical knowledge, and production experience are all needed in order to come up with a win-win proposal each time.

Attendees were introduced to a proven structure for an XMPie-solutions sales team, including roles and responsibilities during each stage of the sales cycle. Also covered were the skills required for each role, and examples of how they are acquired.

Kristin discussed how to build your company’s “Dream Team” using people you already have, and write job descriptions for new hires to fill in the gaps. She talked about the length of the sales cycle and and provided participants with a  look at how to structure a proposal for an XMPie solution.


In The News

Growing Your Business through Mergers and Acquisitions
The August 2018 Newsletter from NPOA  (National Print Owners Association) features an interview with Roger P. Gimbel, EDP,  written by Randy Swope.   Commercial printers with a strong dependency on traditional offset applications have been faced with major strategic decisions involving investment in digital technology, merger or acquisition of a digital company, or selling the business and calling it quits. For digital print companies looking to grow, the challenges of making these moves organically can seem daunting. In either case, the option of mergers and acquisitions can provide a path towards growth and competitiveness.  To read the full article on page 27, download the NPOA newsletter here

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Roger P. Gimbel, EDP & President of Gimbel & Associates and Manish Hirapara, CEO, Peak Activity delivered an educational seminar on April 17, 2018 at XPLOR 18 in Orlando, FL.RGimbel_Xplor18

Businesses wishing to innovate and become leaders in their sector are looking to modularize their platforms to enable innovative and agile solutions delivery to their customers. Roger and Manish explored the future trends in eCommerce and presented winning strategies for companies to move away from inflexible monolithic platforms to highly flexible component-based architectures that enable rapid innovation at a brisk pace.

inkjet logo 2018

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Lois Ritarossi, EVP co-presented a case study on inkjet transformation for Office Depot which was well received in the book publishing segment. Gimbel & Associates has partnered with Office Depot to evaluate cost and  workflow considerations for an inkjet strategy. We assisted Office Depot in recommending a inkjet solution and implementation project management for K-12 book publishing. The inkjet platform has enabled Office Depot to improve time to market and reduce operational costs while expanding capabilities.

PGSF.jpgRoger P. Gimbel, EDP Elected to PGSF Board of Directors
The Print and Graphics Scholarship Foundation (PGSF) is a not-for-profit, private, industry-directed organization that dispenses undergraduate college scholarships and graduate fellowship assistance to talented men and women interested in graphic communication careers. The mission of the PGSF is “To strengthen the print and graphic communication industry by providing scholarship assistance.” To find out more about how to support scholarships in the print/graphics industry click here.

Business Partnerships Can Lead to Business Success

The March 2018 Newsletter from NPOA RSwope_Nov2017.jpg(National Print Owners Association) features an article by Randy Swope, Sr. Consultant at Gimbel & Associates. Learn how to build strategic partnerships that benefit your business.  To read the full article, click here and scroll to page 18.  For more information on NPOA membership go to

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How to be Successful in Expanding Your  Business Opportunities Globally
Most enterprise corporations today are 
doing business globally or 
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have a desire to do to so.  It’s important to be able to provide the same services globally that you provide locally. At Print17,  Roger P. Gimbel, EDP, one of the original founding members of the International Printers Networkshared his insights with seminar attendees in how doing work globally can increase local volume. The session was very interactive. 
To find out more about global opportunities for your business, contact

Gimbel & Associates at Xplor 2017

Lois Ritarossi, EVP, Gimbel & Associates and Greg Gantwarg, Marketing Manager, Wilen Group led an educational session at the Xplor 2017 Conference on March 28th at the Caribe Royale

Titled, “Using Compliance to Drive New Business,”Xplor17 Lois 4-164752-edited-352206-edited.jpg
attendees heard a compelling success story from Wilen Group who has leveraged their expanded compliance capabilities to strategically win new accounts. With a business development and a marketing strategy, compliance certification opens doors for new customer engagement. Compliance is not just a cost of doing business, but can be used to win strategic new business as part of an effec- tive marketing strategy.               Lois Ritarossi answers questions at the seminar

Gimbel & Associates Supports Give Back @ Graph Scholarship Fundraiser


Mauricio Carlini, Lois Ritarossi, Roger P. Gimbel, Allison McCord, Kristin Anderson and Randy Swope show their support for the EDSF Give Back @ Graph Scholarship
fundraiser during the recent Graph Expo 2016 in Orlando, FL.  Roger P. Gimbel was once again honored to be the evening's Master of Ceremonies.  To view the video of the evening's event click here.