Click on a Consultant to Listen to Strategies Geared to Your Success

Strategic
Alignment

Strategies
for Growth

Sales
Management

We are an organization of professionals with years of experience in sales, marketing, technology, digital printing and distribution. With real world success and a hands-on approach, our team of consultants provide analyses and solutions that produce results.

Enable clients to implement sales strategies for growth

Strategic Business Plans

Identify sales, marketing and operational strategies to create efficiencies and maximize revenue 

Customized Sales Training

Develop and facilitate advanced sales skills for effectiveness with digital applications and vertical markets

MicroModeling

Utilize data analytics and predictive modeling to support data-driven marketing strategies and campaigns

Sales Management

Provide strategic recommendations for sales process and sales management effectiveness

Marketing Support Services

Develop marketing, branding, multi-channel campaigns and communication programs

Workflow Analysis

Assess hardware and software operations and provide strategic recommendations to achieve efficient and cost-   effective operations

Mergers & Aquisitions

Act as an independent advisor to both parties working with their respective assigned council to facilitate mergers using industry knowledge and expertise 

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In The News

Kristin Anderson, Sr. Consultant with Gimbel & Associates, Presents "Your Sales Dream" at the
XMpie Users Group 2016 Conference in Atlanta

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On November 14th Kristin Anderson spoke at the XUG16 Conference.  Her topic covered selling an XMPie solution to match a client’s business need and budget to your service and technical capabilities to provide a successful solution. The combination of sales skills, marketing application insight, technical knowledge, and production experience are all needed in order to come up with a win-win proposal each time.

Attendees were introduced to a proven structure for an XMPie-solutions sales team, including roles and responsibilities during each stage of the sales cycle. Also covered were the skills required for each role, and examples of how they are acquired.

Kristin discussed how to build your company’s “Dream Team” using people you already have, and write job descriptions for new hires to fill in the gaps. She talked about the length of the sales cycle and and provided participants with a  look at how to structure a proposal for an XMPie solution.

Click here for more information about the XMpie User Group.


Gimbel & Associates Supports Give Back @ Graph Scholarship Fundraiser

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Mauricio Carlini, Lois Ritarossi, Roger P. Gimbel, Allison McCord, Kristin Anderson and Randy Swope show their support for the EDSF Give Back @ Graph Scholarship
fundraiser during the recent Graph Expo 2016 in Orlando, FL.  Roger P. Gimbel was once again honored to be the evening's Master of Ceremonies.  To view the video of the evening's event click here.


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Paper and Ink Developments Broaden Inkjet’s Appeal

The biggest print show in the world, Drupa, recently concluded in Düsseldorf, Germany. The theme of the show could not be mistaken. It was inkjet.  Lois Ritarossi, VP Gimbel & Associates was on site to view the latest inkjet technological offerings and the changes to paper and ink that are driving up inkjet's appeal.  Read the blog and download the full white paper by clicking the link below.
Drupa 2016 Inkjet Report


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Roger P. Gimbel, EDP and Master of
Ceremonies at the "Give Back @ Graph - Scholarship Night" discuOutput_links_logo-1.jpgsses the importance of supporting the NextGen through EDSF scholarships. EDSF will be holding it's scholarship awards and gala dinner on Tuesday, Sept. 27, 2016. All are invited to attend.
To read full article and for more information, click on the Output Links logo.
 
 

 
 
 
Gimbel & Associates at Xplor '16
Customer Engagement by Choice

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At the recent Xploration 16 event in April, Lois Ritarossi, VP of Gimbel & Associates and Alderano Fileni, COO of Print Laser Group, (pictured here) shared  a story of change and choice. Print Laser Group, a trans-actional service bureau based in Brazil, has experienced many changes in their 13 year history. Some of the services they are providing today were clear strategic choices, and some were in response to requests from customers.

The goal of the seminar attendees was to take a way ideas on how their company can be successful in changing and winning new business with digital services.

This case study demonstrated the changes needed to evolve from a printer to a customer experience integrator. Print Laser hVery_well_done.jpgas changed their sales process to: What are we selling? It isn’t just print anymore. They now position the Value of their services differently.  Print Laser realizes that their competition is more that the usual print bureau competitors and they are winning business.  What are their customers buying? Scalability, flexibility, secure communications, data cleansing, data enrichment , tracking and verification. Their business model is now based on driving customer experience. 

For more about the importance of selling Value, read our blog.