Specialized Solutions - Real World Success
We are an organization of professionals with years of experience in sales, marketing, technology, digital printing and distribution. With real world success and a hands-on approach, our team of consultants provide analyses and solutions that produce results.
Business Development Services
Strategic Business Plans
Customized Sales Training
Marketing Support Services
Herman L. & Audrey M. Gimbel Memorial Scholarship Established
Roger P. Gimbel,
President and Gail Gimbel, Exec. Director of Gimbel & Associates are proud to announce the creation of the annual Herman L. Gimbel (Hy) and Audrey M. Gimbel Memorial Scholarship in partnership with EDSF. This new scholarship has been created in honor of their parents, Hy and Audrey Gimbel, for their contributions to the print industry.
Hy, a pioneer and leader of the print industry, started his NYC based print business in 1938. He was the president of Electronic Reproduction Service (ERS), Xerographic Reproduction Center, Inc. and Madison Square Offset Company. Hy also worked with Itek developing Ink for the Itek Automatic Duplication System. Hy served as the Chairman of Manhattan Chapter #9, the Society of Reproduction Engineers, a national organization made up of 175 members.
When Hy passed away in 1978, his wife Audrey immediately became the President and CEO of Xerographic Reproduction Center, Inc., a Women Owned Business Enterprise. Audrey supported high-level contract customer presentations and meetings and participated in meetings with the International Printer’s Network in Germany.
On November 14th Kristin Anderson spoke at the XUG16 Conference. Her topic covered selling an XMPie solution to match a client’s business need and budget to your service and technical capabilities to provide a successful solution. The combination of sales skills, marketing application insight, technical knowledge, and production experience are all needed in order to come up with a win-win proposal each time.
Attendees were introduced to a proven structure for an XMPie-solutions sales team, including roles and responsibilities during each stage of the sales cycle. Also covered were the skills required for each role, and examples of how they are acquired.
Kristin discussed how to build your company’s “Dream Team” using people you already have, and write job descriptions for new hires to fill in the gaps. She talked about the length of the sales cycle and and provided participants with a look at how to structure a proposal for an XMPie solution.