Specialized Solutions - Real World Success
We are an organization of professionals with years of experience in sales, marketing, technology, digital printing and distribution. With real world success and a hands-on approach, our team of consultants provide analyses and solutions that produce results.
Business Development Services
Strategic Business Plans
Customized Sales Training
Marketing Support Services
Gimbel & Associates at Xplor 2017
Lois Ritarossi, EVP, Gimbel & Associates and Greg Gantwarg, Marketing Manager, Wilen Group led an educational session at the Xplor 2017 Conference on March 28th at the Caribe Royale
Titled, “Using Compliance to Drive New Business,”
attendees heard a compelling success story from Wilen Group who has leveraged their expanded compliance capabilities to strategically win new accounts. With a business development and a marketing strategy, compliance certification opens doors for new customer engagement. Compliance is not just a cost of doing business, but can be used to win strategic new business as part of an effec- tive marketing strategy.
Lois Ritarossi answers questions at the seminar
On November 14th Kristin Anderson spoke at the XUG16 Conference. Her topic covered selling an XMPie solution to match a client’s business need and budget to your service and technical capabilities to provide a successful solution. The combination of sales skills, marketing application insight, technical knowledge, and production experience are all needed in order to come up with a win-win proposal each time.
Kristin discussed how to build your company’s “Dream Team” using people you already have, and write job descriptions for new hires to fill in the gaps. She talked about the length of the sales cycle and and provided participants with a look at how to structure a proposal for an XMPie solution.