Enter the Success Matrix

on Sep 23, 2019 1:18:20 PM
Enter the Success Matrix and Grow Your Commercial Print Business
Print 19 Seminar Delivered by
Randall Swope, Sr. Consultant - New Market Development
Gimbel & Associates 
Saturday, October 5, 2019 10:00AM - 10:50AM R40

The discussion on business growth for today's commercial printers is highly focused on technology considerations around such topics as inkjet, digital, workflow, and other process and production related concerns.  In our strategic work with commercial printers of all sizes we constantly face a wall that challenges their senior management team. How to focus "On the Business" versus focusing "In the Business?"   Day to day operations absorb the greatest amount of time for senior management.  Where we are going and how important is it if not more so than what happened on the shop floor that day or what order did not get filled?

Utilizing the Success Matrix for Commercial Printers, Randall Swope will address the three key vectors that are involved in building a business growth strategy.  

These include:

  1. Meeting the Customer Value Proposition 
  2. Customer Experience
  3. Superior Competitive Advantage

Randall will explore the following four key quadrants against these three vectors:

  1. Branding 
  2. Price - in the Value Proposition Vector
  3. Experiential 
  4. Frictionless -in the Customer Experience Vector

The strategy for business success is to LEAD in one of the quadrants, BE AMONGST the BEST in a 2ND quadrant, and BE GOOD in the remaining quadrants.  We will be discussing how to formulate a business assessment using this matrix and focusing on key differentiators for customer value as it relates to the commercial print segment.   Autonomous case studies will be used to highlight the key messages and Do's and Don'ts.  The audience will be requested to participate in brainstorming inputs for the matrix as it relates to their experience in the commercial print industry.  The audience will be challenged to take a leadership role in their company to start this important discussion internally.  

 Key Take Aways

  1. How to move beyond the day-to-day operations to focus on strategic thinking.
  2. How to model business success using a proven matrix that applies to many business segments.
  3. Understanding the difference between product/service benefits and customer value proposition.
  4. Taking a leadership role in your business to move the discussion from "What went wrong today?" to "What do we need to do to be successful?

Who Should Attend?

Business Management, Production, Sales or Customer Service,Marketing, Data or IT Services
Make sure you register for Randall's educational and directional seminar. 
Easy registration for the show and all events can be found on the Print 19 website:



Topics: news, seminars for printing success, grow commercial print, Print 19

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