Gimbel & Associates Blog

Are You a Partner or an Order-Taker?

Posted by Lois Ritarossi on Jan 10, 2019 2:36:36 PM

Too many print companies still rely on traditional methods for interacting with their clients. Instead of suggesting creative ways they can help their clients achieve business goals, print companies keep focusing sales conversations on quotes and printed products they can provide. It may seem contrary and uncomfortable, but the best way to sell print may not be initiating a sales call with product pitches. This approach makes print a commodity that any competitor offering a lower price can easily reproduce.

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Topics: news, consultative selling, sales training, personalizaton, service-centric, product-centric