Gimbel & Associates Blog

The Printer’s Role in Non-Profit Campaign Effectiveness

Posted by Lois Ritarossi on Jan 12, 2017 9:30:00 AM

The Key to Success is in the Data

Helping non-profits reach their objectives for fundraising and retention requires print service providers to use a new approach; different from how they’ve interacted with customers for decades. Print vendors must dedicate more time to probing, analyzing, and testing than they might apply to traditional direct mail campaigns. A file of names and addresses imaged on pre-printed shells will not yield the desired results. The key to non-profit success is in the data.

 A non-profit organization’s data could be outdated or in disarray. Print service providers may have to help their non-profit clients assess, augment, and use the data necessary to make their fundraising campaigns successful. It is important to do this work before attempting to design compelling variable data campaigns.

Start with an analysis of the data that exists within the non-profit’s donor databases:

  • What information have they captured?
  • Did they record the information in a consistent manner?
  • Is information missing from some records?
  • Are there known duplicates?
  • Is the data centralized or is it spread across several departments or locations?
  • How old is the data?
Read More

Topics: marketing, multi-channel campaigns, marketing strategy, data analytics, non-profit