Gimbel & Associates Blog

Roger P. Gimbel, EDP

Roger P. Gimbel, EDP
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Print — A Multi-Sensory Experience

Posted by Roger P. Gimbel, EDP on Oct 26, 2021 2:27:38 PM
Unlike one-dimensional digital ads, printed marketing materials connect with more of our senses. You can you see vividly printed pieces, but you can also touch, feel, and even smell them. A printed piece appeals to us visually and makes us want to touch it. We become engaged at a...

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Setting Up or Expanding a Print Business - 7 Points to Consider

Posted by Roger P. Gimbel, EDP on Sep 22, 2021 10:19:26 AM
  Printing can be alluring. The technology is fascinating and the end result, with its popping colors and textured finishes, can be a feast for the eyes. But behind the fancy ink and substrates, there’s a business to run. If you’ve ever considered starting a print company, make s...

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Print Projects and Accessibility

Posted by Roger P. Gimbel, EDP on Aug 25, 2021 2:29:47 PM
Printers often focus on how a project looks. Are the colors right? Is the registration exact? Any smears or smudges? Are the graphics and text sharp and clear? These are all important, of course, but we usually base the analysis on what we can see, hold, and touch. How often do y...

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Digital Printing Sales Secrets

Posted by Roger P. Gimbel, EDP on Jul 15, 2021 11:34:07 AM
Digital printing has been an intrinsic part of the printing industry for over two decades, yet many printers still struggle with finding a successful sales strategy. Even the term itself has gone through various iterations, and the technology has evolved considerably over those 2...

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Using Fonts with Variable Data

Posted by Roger P. Gimbel, EDP on Jun 17, 2021 10:40:59 AM
Fonts have personalities and convey different moods. A typeface or font matched to the personality or attributes of a specific individual or group can be the element that makes designs resonate with the viewer. Today’s variable printing technology makes it possible to match typog...

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Uncovering Opportunities for In-plant Print Operations

Posted by Roger P. Gimbel, EDP on May 25, 2021 10:00:00 AM
In-plant printing centers operate in an in-between world. They’re not commercial printers who must constantly hustle for business, but their continued existence is not guaranteed, either. The traditional model for in-plants to passively print documents for internal departments no...

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Data Visualization: Making an Impact with Data You Can Print

Posted by Roger P. Gimbel, EDP on May 11, 2021 1:09:52 PM
Data, as they say, is king. But data, in its raw form with lines of numbers, can be challenging for readers to absorb and process, especially if you want them to discern key themes or trends. The human mind processes information in various ways. Writers and communicators can prod...

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How To Run Successful Virtual Events

Posted by Roger P. Gimbel, EDP on Apr 19, 2021 11:58:27 AM
Well before the pandemic, Gimbel & Associates published “Making Your Event a Success” to help print industry professionals plan and execute in-person events. This free guide is still available and includes useful tips about any kind of event, whether in-person or virtual. You...

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Register now for XPLOR March 31st Webinar - Should you Hire a Consultant and What to Look For?

Posted by Roger P. Gimbel, EDP on Mar 11, 2021 1:34:10 PM
Click Here to Register for Our Complimentary Webinar! Gimbel & Associates Sr. Consultant for New Market Development, Randall Swope, will be the featured speaker delivering  an insightful 1-hr complimentary webinar on when and how to hire a business consultant. Hiring a Consul...

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How Color Choices Affect Printing Costs

Posted by Roger P. Gimbel, EDP on Mar 8, 2021 2:05:43 PM
The story of color is changing. An overenthusiastic use of loud, bright hues in recent years has, ironically, dulled their impact. Perhaps we’re all yearning for more mellow, calming experiences, or perhaps we simply want a visual change. Whatever the actual reasons, design trend...

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Print Company Survival Strategies for 2021

Posted by Roger P. Gimbel, EDP on Feb 5, 2021 12:57:48 PM
A difficult, painful lesson from 2020 is that sometimes we simply have no control. But, while we can’t change the course of a pandemic, we can control how we react to it and move past it. So, onward to the hope of 2021 and to thinking about how to position your company for the ex...

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A Printer's Perspective & Guide to Digital Printing & Variable Data

Posted by Roger P. Gimbel, EDP on Jan 22, 2021 1:10:13 PM
Download the latest eBook from Gimbel & Associates.  The “Printer’s Perspective & Guide to Digital Printing and Variable Data" answers some of the business and operational questions asked by printing professionals as they transition to a business model where digital print...

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Happy New Year 2021

Posted by Roger P. Gimbel, EDP on Dec 30, 2020 12:31:10 PM
A new year is powerful: It’s a time when we reflect on the past year with the challenges we have all faced and look to our hopes for the future. It's a chance to welcome a fresh start to reinvigorate our enthusiasm for chasing our goals and our dreams. On behalf of the Gimbel &am...

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How Well Do You Know Your Competition?

Posted by Roger P. Gimbel, EDP on Dec 4, 2020 10:58:38 AM
Print service providers: Have you taken the time lately to analyze your competition? It might not be the shop across town anymore, but a business in another state, or even overseas, that is soliciting business from your customers. Even if you have done competitive research before...

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