Gimbel & Associates Blog

Roger P. Gimbel, EDP

Roger P. Gimbel, EDP
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Automation Won’t Solve the Print Industry’s Staffing Challenges

Posted by Roger P. Gimbel, EDP on Nov 12, 2019 1:04:36 PM
  The printing business is awash in advanced technology and automation. One can walk around the trade shows to observe software and equipment everywhere that handles many of the tasks formerly dependent on experienced printing professionals. Automation enables printing companies ...

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Enter the Success Matrix

Posted by Roger P. Gimbel, EDP on Sep 23, 2019 1:18:20 PM
  Enter the Success Matrix and Grow Your Commercial Print Business   Print 19 Seminar Delivered by Randall Swope, Sr. Consultant - New Market Development Gimbel & Associates  Saturday, October 5, 2019 10:00AM - 10:50AM R40   The discussion on business growth for today's commercia...

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How Do Your Customers See You?

Posted by Roger P. Gimbel, EDP on Sep 17, 2019 1:04:47 PM
If you ask print salespeople about the most important things they should bring to a meeting with prospective clients, they might mention items such as print samples, company brochures, or sales pitch slide decks. Gimbel & Associates interviewed print buyers about their experience...

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Gimbel & Associates Donates Cruise to Charity During NYC Fashion Week

Posted by Roger P. Gimbel, EDP on Sep 10, 2019 3:36:09 PM
  Roger P. Gimbel, President of Gimbel & Associates, was the Master of Ceremonies for a luxury cruise auction during the Endless Summer New York Fashion Week Event on September 5, 2019 hosted by Jackie Holliday Fashions and held at the Pierre Hotel in New York City. Gimbel & Asso...

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Postal Regulations That Trouble Print Companies

Posted by Roger P. Gimbel, EDP on Aug 7, 2019 1:25:33 PM
  Print service providers don’t always mail what they produce for their clients, but when they do, they must be clear about the rules and regulations administered by the US Postal Service. Generating mailings (or even designing mailings) without considering the mailing requiremen...

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Customer Journeys for Business Expansion

Posted by Roger P. Gimbel, EDP on Jul 9, 2019 2:30:00 PM
Customer journeys from awareness to purchase take place in a variety of communication channels. Multiple touchpoints provide opportunities to educate customers, transact business, or entice them to take the next step in the buying process. Some of those touchpoints involve print ...

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Printing Technology Creates Opportunities - What Will Drive Your Revenue the Next 3 Years?

Posted by Roger P. Gimbel, EDP on Jun 10, 2019 12:46:42 PM
There’s little doubt that printing companies are seeking opportunities to take the infrastructure, knowledge, and customer relationships they’ve cultivated over the years and apply them to new market areas. Surveys by organizations such as the Specialty Graphics and Image Associa...

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Wide Format for Transactional Printers? Not as Crazy as it Sounds!

Posted by Roger P. Gimbel, EDP on May 7, 2019 12:44:43 PM
Printers who create transactional documents rely on established workflows designed to generate millions of variable documents containing sensitive information like billing and payment amounts, purchases, insurance claim information, utility usage, or medical procedures. If that s...

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Get Your Copy of Making Your Event a Success

Posted by Roger P. Gimbel, EDP on May 2, 2019 2:15:29 PM
Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities.  Gimbel & Associates' new eBook, "Making Your Event a Suc...

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What Does Mobile Have to Do with Print?

Posted by Roger P. Gimbel, EDP on Apr 11, 2019 11:40:45 AM
Mobile technology is revolutionizing entire industries. Sometimes it even creates something new, like ride-sharing services. Uber wouldn’t be possible without mobile phones. The printing business can take advantage of what mobile has to offer as well. Mobile  technology isn’t the...

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Roger P. Gimbel to Present at XPLOR 19 - Wide Format Printing & Transactional Service Bureaus

Posted by Roger P. Gimbel, EDP on Apr 8, 2019 10:28:21 AM
 Roger P Gimbel, EDP & President of Gimbel & Associates will be presenting at the Xplor 19 Conference. Educational Session - Wednesday, April 24, 2019 from 9:30 am -10:20 am. Room South Pacific G Title: Wide Format Printing: Why is it important for transactional service bureaus? ...

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Is Data Quality Your Responsibility?

Posted by Roger P. Gimbel, EDP on Mar 29, 2019 11:06:12 AM
When it comes to variable data, most printers just accept what they get from their customers. But should they attempt to improve on the data to increase campaign effectiveness? We think that is a good way to add value to the customer relationship. Simple data quality processes ad...

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What Do You Know About the Cloud?

Posted by Roger P. Gimbel, EDP on Feb 7, 2019 2:24:23 PM
Forbes says “…transitioning to the cloud has enabled (companies) to better manage industry disruptions, reinvent their business models and fuel massive improvements in the delivery of their services.” Doesn’t that description sound like the printing industry? The printing busines...

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Are You a Partner or an Order-Taker?

Posted by Roger P. Gimbel, EDP on Jan 10, 2019 2:36:36 PM
Too many print companies still rely on traditional methods for interacting with their clients. Instead of suggesting creative ways they can help their clients achieve business goals, print companies keep focusing sales conversations on quotes and printed products they can provide...

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