Gimbel & Associates Blog

Roger P. Gimbel, EDP

Roger P. Gimbel, EDP
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Marketing for Printers

Posted by Roger P. Gimbel, EDP on Jun 18, 2020 12:41:50 PM
Printers are famous for executing marketing programs for their clients while neglecting efforts to promote their own businesses. Part of the problem is that marketing can seem time-consuming, complex, and expensive, but it doesn’t have to be. Marketing is based on a few fundament...

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Guide to Better Business - A compendium of industry insights from Gimbel & Associates

Posted by Roger P. Gimbel, EDP on May 28, 2020 3:26:18 PM
Are you focused solely on getting the “daily laundry” out the door each day? How much time and energy do you spend on business planning for the next week, month, year or several years? Are you considering strategies to protect and grow your business in rapidly changing business c...

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Designing for Direct Mail

Posted by Roger P. Gimbel, EDP on May 4, 2020 1:47:13 PM
Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates. To produce the best results requires both creative designs and compliance with po...

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???? Questions Printers Wish Designers Would Ask ????

Posted by Roger P. Gimbel, EDP on Apr 2, 2020 2:21:59 PM
Printers understand about the impact printed items can have on people. Interacting with print involves multiple human senses including smell, touch, and hearing-besides the visual aspect. Designers that concentrate mainly on digital mediums may not realize how to get the best res...

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Inkjet - How to Decide What’s Best for Your Business

Posted by Roger P. Gimbel, EDP on Feb 25, 2020 12:17:03 PM
Nearly all printing companies have by now pondered the idea of adding digital inkjet devices to their production floors. Top performing companies have already made the move, and it’s paying off for them. Over 50% of the top 50 U.S. print providers on the Printing Impressions 400 ...

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10 Marketing Strategies for Printers

Posted by Roger P. Gimbel, EDP on Jan 15, 2020 2:16:23 PM
  You know the old maxim: printers are great at executing marketing programs and delivering results for their clients but not very good at promoting themselves. Marketing can seem time consuming and complex, but it’s not. It’s based on a few fundamentals: know your clients, decid...

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Printing Industry Trends for Marketers and Designers

Posted by Roger P. Gimbel, EDP on Dec 18, 2019 11:34:42 AM
Printing projects start with project design but marketers and designers aren’t always up to speed on printing industry developments. Lack of information can cause designers to miss out on exploiting new technologies or create unnecessary expense. Here are some trends and printing...

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Automation Won’t Solve the Print Industry’s Staffing Challenges

Posted by Roger P. Gimbel, EDP on Nov 12, 2019 1:04:36 PM
  The printing business is awash in advanced technology and automation. One can walk around the trade shows to observe software and equipment everywhere that handles many of the tasks formerly dependent on experienced printing professionals. Automation enables printing companies ...

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Enter the Success Matrix

Posted by Roger P. Gimbel, EDP on Sep 23, 2019 1:18:20 PM
  Enter the Success Matrix and Grow Your Commercial Print Business   Print 19 Seminar Delivered by Randall Swope, Sr. Consultant - New Market Development Gimbel & Associates  Saturday, October 5, 2019 10:00AM - 10:50AM R40   The discussion on business growth for today's commercia...

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How Do Your Customers See You?

Posted by Roger P. Gimbel, EDP on Sep 17, 2019 1:04:47 PM
If you ask print salespeople about the most important things they should bring to a meeting with prospective clients, they might mention items such as print samples, company brochures, or sales pitch slide decks. Gimbel & Associates interviewed print buyers about their experience...

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Gimbel & Associates Donates Cruise to Charity During NYC Fashion Week

Posted by Roger P. Gimbel, EDP on Sep 10, 2019 3:36:09 PM
  Roger P. Gimbel, President of Gimbel & Associates, was the Master of Ceremonies for a luxury cruise auction during the Endless Summer New York Fashion Week Event on September 5, 2019 hosted by Jackie Holliday Fashions and held at the Pierre Hotel in New York City. Gimbel & Asso...

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Postal Regulations That Trouble Print Companies

Posted by Roger P. Gimbel, EDP on Aug 7, 2019 1:25:33 PM
  Print service providers don’t always mail what they produce for their clients, but when they do, they must be clear about the rules and regulations administered by the US Postal Service. Generating mailings (or even designing mailings) without considering the mailing requiremen...

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Customer Journeys for Business Expansion

Posted by Roger P. Gimbel, EDP on Jul 9, 2019 2:30:00 PM
Customer journeys from awareness to purchase take place in a variety of communication channels. Multiple touchpoints provide opportunities to educate customers, transact business, or entice them to take the next step in the buying process. Some of those touchpoints involve print ...

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Printing Technology Creates Opportunities - What Will Drive Your Revenue the Next 3 Years?

Posted by Roger P. Gimbel, EDP on Jun 10, 2019 12:46:42 PM
There’s little doubt that printing companies are seeking opportunities to take the infrastructure, knowledge, and customer relationships they’ve cultivated over the years and apply them to new market areas. Surveys by organizations such as the Specialty Graphics and Image Associa...

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