Direct mail

Marketing - DIY or Hire a Professional?

Posted by Roger P. Gimbel, EDP on Jul 8, 2020 2:40:38 PM
Print providers face the dilemma of marketing their services with in-house resources or hiring a marketing firm.  It’s a reasonable predicament. Print service providers (PSP’s) offer many services that execute on strategies marketing agencies recommend. These include graphic desi...

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Designing for Direct Mail

Posted by Roger P. Gimbel, EDP on May 4, 2020 1:47:13 PM
Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates. To produce the best results requires both creative designs and compliance with po...

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10 Marketing Strategies for Printers

Posted by Roger P. Gimbel, EDP on Jan 15, 2020 2:16:23 PM
  You know the old maxim: printers are great at executing marketing programs and delivering results for their clients but not very good at promoting themselves. Marketing can seem time consuming and complex, but it’s not. It’s based on a few fundamentals: know your clients, decid...

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Postal Regulations That Trouble Print Companies

Posted by Roger P. Gimbel, EDP on Aug 7, 2019 1:25:33 PM
  Print service providers don’t always mail what they produce for their clients, but when they do, they must be clear about the rules and regulations administered by the US Postal Service. Generating mailings (or even designing mailings) without considering the mailing requiremen...

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An Easy Way to Connect Print and Digital

Posted by Roger P. Gimbel, EDP on Nov 27, 2018 12:23:13 PM
Informed Delivery Is A Win For Print Service Providers  The USPS Informed Delivery program continues to gain momentum. As of this writing, the program includes around 13 million subscribers. An impressive 65% of email subscribers check their Informed Delivery emails nearly every ...

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New Rates and What’s Next for the USPS

Posted by Roger P. Gimbel, EDP on Mar 1, 2018 11:27:49 AM
Mailers are accustomed to postage rate increases in January, and the updates for 2018 followed a familiar pattern. Besides the rate increases, the US Postal Service is updating elements of the postal system. Industry analysts expect more developments soon. Mailers need to stay in...

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Making More Money with Direct Mail

Posted by Roger P. Gimbel, EDP on Oct 10, 2017 1:57:00 PM
In April, 2017 the US Postal Service rolled out a new way for marketers to communicate with their audience. More than five million households subscribe to the free Informed Delivery service and the numbers are growing. With Informed Delivery, consumers receive daily emails contai...

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Direct Mail - Your Multi-Channel Gateway

Posted by Roger P. Gimbel, EDP on May 25, 2017 8:00:00 AM
Cross-Channel Audience Recognition Customers may limit inquiries with print service providers to quotes on print projects, but nearly all your customers are implementing multi-channel or omni-channel marketing strategies. A recent Winterberry Group survey showed 72% of organizati...

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