Direct mail

An Easy Way to Connect Print and Digital

Posted by Roger P. Gimbel, EDP on Nov 27, 2018 12:23:13 PM
Informed Delivery Is A Win For Print Service Providers  The USPS Informed Delivery program continues to gain momentum. As of this writing, the program includes around 13 million subscribers. An impressive 65% of email subscribers check their Informed Delivery emails nearly every ...

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New Rates and What’s Next for the USPS

Posted by Roger P. Gimbel, EDP on Mar 1, 2018 11:27:49 AM
Mailers are accustomed to postage rate increases in January, and the updates for 2018 followed a familiar pattern. Besides the rate increases, the US Postal Service is updating elements of the postal system. Industry analysts expect more developments soon. Mailers need to stay in...

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Making More Money with Direct Mail

Posted by Roger P. Gimbel, EDP on Oct 10, 2017 1:57:00 PM
In April, 2017 the US Postal Service rolled out a new way for marketers to communicate with their audience. More than five million households subscribe to the free Informed Delivery service and the numbers are growing. With Informed Delivery, consumers receive daily emails contai...

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Direct Mail - Your Multi-Channel Gateway

Posted by Roger P. Gimbel, EDP on May 25, 2017 8:00:00 AM
Cross-Channel Audience Recognition Customers may limit inquiries with print service providers to quotes on print projects, but nearly all your customers are implementing multi-channel or omni-channel marketing strategies. A recent Winterberry Group survey showed 72% of organizati...

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