Gimbel & Associates Blog

Kristin Anderson, Sr. Consultant

Kristin Anderson, Sr. Consultant
Kristin Anderson has over 30 years of experience in product marketing, product planning and digital production at leading digital imaging companies.

Recent Posts

APTech's VDP & Mail Summit - 5 Key Takeaways

Posted by Kristin Anderson, Sr. Consultant on Apr 21, 2021 12:51:19 PM

In the early 90’s, VDP was the anxiously awaited “next big thing.” The concept was solid. The dream persevered as the industry impatiently awaited fast enough network file transfer speeds and on-demand press output capacity. Undaunted early adopters tested the waters and proved the value. Over time it became a viable option for any printer who wanted to play.

In parallel we experienced the advent of internet publishing and the scramble to figure out how to monetize it. Company resources became focused on figuring out online marketing. Marketing attention to VDP direct mail was sidelined, eclipsed, or incorporated. The same underlying concepts for VDP served as the foundation for the (then) shiny new data-driven web sites, digital marketing, and marketing automation.

Read More

Topics: variable data printing, digital print, direct mail, news, VDP, mail piece

Subscribe Here!

Recent Posts

Posts by Tag

See all