Marketing strategy

The Printer’s Role in Non-Profit Campaign Effectiveness

Posted by Roger P. Gimbel, EDP on Jan 12, 2017 9:30:00 AM
The Key to Success is in the Data Helping non-profits reach their objectives for fundraising and retention requires print service providers to use a new approach; different from how they’ve interacted with customers for decades. Print vendors must dedicate more time to probing, a...

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Upgrade fundraising strategies with printed and electronic messaging

Posted by Roger P. Gimbel, EDP on Jan 5, 2017 1:04:51 PM
Printers have the expertise, non-profits have the need Many non-profit organizations are stuck in the past when it comes to their fundraising efforts. Part of the challenge is a lack of resources. Non-profits rely on volunteers to handle administrative tasks. There may also be kn...

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How to Create a Business Marketing Plan for Inkjet     Part 2

Posted by Roger P. Gimbel, EDP on Dec 7, 2016 3:26:31 PM
Marketing and Sales Must Work Together Creating a Business Marketing Plan for Inkjet includes several steps. Success relies upon an honest evaluation of the print service provider and a detailed analysis of customers, competitors, and market trends. If inkjet is new to everyone i...

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