News

Becoming a Strategic Partner for Print Services

Posted by Allison McCord, Sr. Learning Consultant on Dec 6, 2019 1:49:26 PM
  Selling print services to enterprises is not about getting a lead for print jobs.  You need to be proactive in the overall account strategy, not reactive to fulfilling job quotes.   Your ultimate goal is to become a strategic business partner integrated into your customer’s bus...

Read More

Enhancing Your Communication Skills

Posted by Allison McCord, Sr. Learning Consultant on Nov 21, 2019 11:54:56 AM
Though people in the printing industry are in the communication business, they aren’t always personally skilled in the art of information exchange. A brush-up on communication skills can      make a big difference in how customers and others perceive company executives and other ...

Read More

Automation Won’t Solve the Print Industry’s Staffing Challenges

Posted by Roger P. Gimbel, EDP on Nov 12, 2019 1:04:36 PM
  The printing business is awash in advanced technology and automation. One can walk around the trade shows to observe software and equipment everywhere that handles many of the tasks formerly dependent on experienced printing professionals. Automation enables printing companies ...

Read More

Roger Gimbel Presents Strategies at IPN 2019 Fall Meeting

Posted by Gimbel & Associates on Nov 11, 2019 10:58:31 AM
2019 Fall International Printer’s Network Meeting Tokyo, Japan November 9-12, 2019 Roger P. Gimbel, EDP and President of Gimbel & Associates attended the annual IPN Global Fall meeting  held this year in the vibrant city of Tokyo, Japan.  This year's meeting theme was “Henkaku” :...

Read More

Enter the Success Matrix

Posted by Roger P. Gimbel, EDP on Sep 23, 2019 1:18:20 PM
  Enter the Success Matrix and Grow Your Commercial Print Business   Print 19 Seminar Delivered by Randall Swope, Sr. Consultant - New Market Development Gimbel & Associates  Saturday, October 5, 2019 10:00AM - 10:50AM R40   The discussion on business growth for today's commercia...

Read More

How Do Your Customers See You?

Posted by Roger P. Gimbel, EDP on Sep 17, 2019 1:04:47 PM
If you ask print salespeople about the most important things they should bring to a meeting with prospective clients, they might mention items such as print samples, company brochures, or sales pitch slide decks. Gimbel & Associates interviewed print buyers about their experience...

Read More

Gimbel & Associates Donates Cruise to Charity During NYC Fashion Week

Posted by Roger P. Gimbel, EDP on Sep 10, 2019 3:36:09 PM
  Roger P. Gimbel, President of Gimbel & Associates, was the Master of Ceremonies for a luxury cruise auction during the Endless Summer New York Fashion Week Event on September 5, 2019 hosted by Jackie Holliday Fashions and held at the Pierre Hotel in New York City. Gimbel & Asso...

Read More

Data Security Challenges in Your Print Environment

Posted by Allison McCord, Sr. Learning Consultant on Aug 27, 2019 2:14:44 PM
Every aspect of our lives is driven by data. The need to protect and secure this data is becoming increasingly critical. Privacy is becoming a core market differentiator for companies. Businesses need to prove to their customers that they handle data securely and ensure the prote...

Read More

Postal Regulations That Trouble Print Companies

Posted by Roger P. Gimbel, EDP on Aug 7, 2019 1:25:33 PM
  Print service providers don’t always mail what they produce for their clients, but when they do, they must be clear about the rules and regulations administered by the US Postal Service. Generating mailings (or even designing mailings) without considering the mailing requiremen...

Read More

Knowing Your Customer and Their Needs - #2 - Vertical Markets

Posted by Allison McCord, Sr. Learning Consultant on Jul 24, 2019 11:53:43 AM
  A vertical market is a group of similar businesses that has a common set of needs for products and services.  Customers in the same vertical market have the same types of applications, and they often have the same business issues. Getting to know a vertical market helps you sel...

Read More

Customer Journeys for Business Expansion

Posted by Roger P. Gimbel, EDP on Jul 9, 2019 2:30:00 PM
Customer journeys from awareness to purchase take place in a variety of communication channels. Multiple touchpoints provide opportunities to educate customers, transact business, or entice them to take the next step in the buying process. Some of those touchpoints involve print ...

Read More

Knowing Your Customer and their Needs - #1

Posted by Allison McCord, Sr. Learning Consultant on Jul 2, 2019 3:10:21 PM
  Focus on the Customer Needs We can often get so focused on producing the job itself, that we lose sight of WHY a customer is getting the job produced. It’s not because they don’t have enough work to do or that they have extra money to spend. It’s because the job supports a busi...

Read More

Printing Technology Creates Opportunities - What Will Drive Your Revenue the Next 3 Years?

Posted by Roger P. Gimbel, EDP on Jun 10, 2019 12:46:42 PM
There’s little doubt that printing companies are seeking opportunities to take the infrastructure, knowledge, and customer relationships they’ve cultivated over the years and apply them to new market areas. Surveys by organizations such as the Specialty Graphics and Image Associa...

Read More

Wide Format for Transactional Printers? Not as Crazy as it Sounds!

Posted by Roger P. Gimbel, EDP on May 7, 2019 12:44:43 PM
Printers who create transactional documents rely on established workflows designed to generate millions of variable documents containing sensitive information like billing and payment amounts, purchases, insurance claim information, utility usage, or medical procedures. If that s...

Read More

Subscribe Here!

Recent Posts

Posts by Tag

See all