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Postal Regulations That Trouble Print Companies

Posted by Roger P. Gimbel, EDP on Aug 7, 2019 1:25:33 PM
  Print service providers don’t always mail what they produce for their clients, but when they do, they must be clear about the rules and regulations administered by the US Postal Service. Generating mailings (or even designing mailings) without considering the mailing requiremen...

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Knowing Your Customer and Their Needs - #2 - Vertical Markets

Posted by Allison McCord, Sr. Learning Consultant on Jul 24, 2019 11:53:43 AM
  A vertical market is a group of similar businesses that has a common set of needs for products and services.  Customers in the same vertical market have the same types of applications, and they often have the same business issues. Getting to know a vertical market helps you sel...

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Customer Journeys for Business Expansion

Posted by Roger P. Gimbel, EDP on Jul 9, 2019 2:30:00 PM
Customer journeys from awareness to purchase take place in a variety of communication channels. Multiple touchpoints provide opportunities to educate customers, transact business, or entice them to take the next step in the buying process. Some of those touchpoints involve print ...

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Knowing Your Customer and their Needs - #1

Posted by Allison McCord, Sr. Learning Consultant on Jul 2, 2019 3:10:21 PM
  Focus on the Customer Needs We can often get so focused on producing the job itself, that we lose sight of WHY a customer is getting the job produced. It’s not because they don’t have enough work to do or that they have extra money to spend. It’s because the job supports a busi...

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Printing Technology Creates Opportunities - What Will Drive Your Revenue the Next 3 Years?

Posted by Roger P. Gimbel, EDP on Jun 10, 2019 12:46:42 PM
There’s little doubt that printing companies are seeking opportunities to take the infrastructure, knowledge, and customer relationships they’ve cultivated over the years and apply them to new market areas. Surveys by organizations such as the Specialty Graphics and Image Associa...

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Wide Format for Transactional Printers? Not as Crazy as it Sounds!

Posted by Roger P. Gimbel, EDP on May 7, 2019 12:44:43 PM
Printers who create transactional documents rely on established workflows designed to generate millions of variable documents containing sensitive information like billing and payment amounts, purchases, insurance claim information, utility usage, or medical procedures. If that s...

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Get Your Copy of Making Your Event a Success

Posted by Roger P. Gimbel, EDP on May 2, 2019 2:15:29 PM
Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities.  Gimbel & Associates' new eBook, "Making Your Event a Suc...

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What Does Mobile Have to Do with Print?

Posted by Roger P. Gimbel, EDP on Apr 11, 2019 11:40:45 AM
Mobile technology is revolutionizing entire industries. Sometimes it even creates something new, like ride-sharing services. Uber wouldn’t be possible without mobile phones. The printing business can take advantage of what mobile has to offer as well. Mobile  technology isn’t the...

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Is Data Quality Your Responsibility?

Posted by Roger P. Gimbel, EDP on Mar 29, 2019 11:06:12 AM
When it comes to variable data, most printers just accept what they get from their customers. But should they attempt to improve on the data to increase campaign effectiveness? We think that is a good way to add value to the customer relationship. Simple data quality processes ad...

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What Do You Know About the Cloud?

Posted by Roger P. Gimbel, EDP on Feb 7, 2019 2:24:23 PM
Forbes says “…transitioning to the cloud has enabled (companies) to better manage industry disruptions, reinvent their business models and fuel massive improvements in the delivery of their services.” Doesn’t that description sound like the printing industry? The printing busines...

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Are You a Partner or an Order-Taker?

Posted by Roger P. Gimbel, EDP on Jan 10, 2019 2:36:36 PM
Too many print companies still rely on traditional methods for interacting with their clients. Instead of suggesting creative ways they can help their clients achieve business goals, print companies keep focusing sales conversations on quotes and printed products they can provide...

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Future Employees

Posted by Roger P. Gimbel, EDP on Dec 18, 2018 2:48:56 PM
Your Most Experienced People Are Getting Ready to Walk Out the Door Competition is fierce in the printing business. Nearly every print operation can buy the same equipment and software you use to run your business. Many printing companies offer much the same products and services...

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How to Run Effective Customer Events

Posted by Roger P. Gimbel, EDP on Aug 27, 2018 2:13:35 PM
Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities. You’ll also need a cross-functional team to execute the p...

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A View from the Other Side of the Desk

Posted by Roger P. Gimbel, EDP on Jun 18, 2018 3:48:56 PM
A Print Buyer Perspective on Typical Sales Calls How would you like to learn how your sales force is doing – directly from prospective customers? Wouldn’t you like to find out what is going through buyers minds as they sit through the presentations tendered by your sales force? W...

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