Gimbel & Associates Blog

Direct Mail - Your Multi-Channel Gateway

Posted by Lois Ritarossi on May 25, 2017 8:00:00 AM

Cross-Channel Audience Recognition
Customers may limit inquiries with print service providers to quotes on print projects, but nearly all your customers are implementing multi-channel or omni-channel marketing strategies. A recent Winterberry Group survey showed 72% of organizations in the study were actively pursuing cross-channel audience recognition as a key business priority.
 
Multi-channel may seem threatening or intimidating to companies that create print for a living. If you don’t have the experience and resources to handle multi-channel campaigns, how will you support your customers?   One answer is something comfortable and familiar: direct mail.
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Topics: integrated marketing, multi-channel campaigns, digital print, direct mail

Upgrade fundraising strategies with printed and electronic messaging

Posted by Lois Ritarossi on Jan 5, 2017 1:04:51 PM

Printers have the expertise, non-profits have the need

Many non-profit organizations are stuck in the past when it comes to their fundraising efforts. Part of the challenge is a lack of resources. Non-profits rely on volunteers to handle administrative tasks. There may also be knowledge and experience gaps which may cost fundraising groups more than they realize. Partners such as print and mail service providers can be valuable sources of information and inspiration. Working with their partners, non-profit clients can upgrade their fundraising and communication strategies through printed and electronic messaging.

 “Tried and True” campaigns that have always produced satisfactory results are probably out-of-date today. Internet technology has affected everything – including the way non-profits inform donors about causes and persuade them to send money.  Good news for smaller non-profits, the internet has also leveled the playing field. Now any size organization has access to the tools and techniques necessary to upgrade their approach. Non-profits must modernize their methods to take advantage of current technology and connect to today’s contributors.

Data is king in the commercial business world and non-profits are no different. Sadly, most organizations do not have the data they need. Others are unsuccessful at applying their facts and figures. Effective use of data will improve messages to members, donors, volunteers, and sponsors. Stellar fundraising requires communicating the right information at the right time to the right people. Data makes that possible. And software tools drive effective customer engagement across multi-channel communications.

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Topics: digital print, marketing strategy, multichannel campaigns, integrated marketing, variable data printing