Integrated marketing

Knowing Your Customer and their Needs - #1

Posted by Allison McCord, Sr. Learning Consultant on Jul 2, 2019 3:10:21 PM
  Focus on the Customer Needs We can often get so focused on producing the job itself, that we lose sight of WHY a customer is getting the job produced. It’s not because they don’t have enough work to do or that they have extra money to spend. It’s because the job supports a busi...

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Direct Mail - Your Multi-Channel Gateway

Posted by Roger P. Gimbel, EDP on May 25, 2017 8:00:00 AM
Cross-Channel Audience Recognition Customers may limit inquiries with print service providers to quotes on print projects, but nearly all your customers are implementing multi-channel or omni-channel marketing strategies. A recent Winterberry Group survey showed 72% of organizati...

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Upgrade fundraising strategies with printed and electronic messaging

Posted by Roger P. Gimbel, EDP on Jan 5, 2017 1:04:51 PM
Printers have the expertise, non-profits have the need Many non-profit organizations are stuck in the past when it comes to their fundraising efforts. Part of the challenge is a lack of resources. Non-profits rely on volunteers to handle administrative tasks. There may also be kn...

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