Digital print

How to Run Effective Customer Events

Posted by Roger P. Gimbel, EDP on Aug 27, 2018 2:13:35 PM
Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities. You’ll also need a cross-functional team to execute the p...

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The Gimbel & Associates Going Forward Guide: Creative and Production

Posted by Roger P. Gimbel, EDP on Feb 28, 2018 11:42:00 AM
Departments in most companies often do their jobs independently. Marketing, creative, production and data groups exist in their own environments and are somewhat isolated from each other. Though this model has worked for a long time, things have changed in many verticals.   As pr...

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Can Legacy Applications Jumpstart Your Inkjet Success?

Posted by Roger P. Gimbel, EDP on Jul 28, 2017 2:23:19 PM
Inkjet Platforms Bring a New Level of Customization, Impact, & Effectiveness    High speed color inkjet can revolutionize a printing business, but printers won’t realize the most beneficial impacts of this technology by simply moving print from one platform to another. Profiting ...

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Direct Mail - Your Multi-Channel Gateway

Posted by Roger P. Gimbel, EDP on May 25, 2017 8:00:00 AM
Cross-Channel Audience Recognition Customers may limit inquiries with print service providers to quotes on print projects, but nearly all your customers are implementing multi-channel or omni-channel marketing strategies. A recent Winterberry Group survey showed 72% of organizati...

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Upgrade fundraising strategies with printed and electronic messaging

Posted by Roger P. Gimbel, EDP on Jan 5, 2017 1:04:51 PM
Printers have the expertise, non-profits have the need Many non-profit organizations are stuck in the past when it comes to their fundraising efforts. Part of the challenge is a lack of resources. Non-profits rely on volunteers to handle administrative tasks. There may also be kn...

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Paper and Ink Developments Broaden Inkjet’s Appeal

Posted by Roger P. Gimbel, EDP on Sep 13, 2016 1:59:57 PM
Inkjet Advancements Exhibited at Drupa The biggest print show in the world, Drupa, recently concluded in Düsseldorf, Germany. The theme of the show could not be mistaken. It was inkjet. More precisely, Drupa highlighted industry developments that are hastening, and widening, the ...

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Grow Your Business by Selling Value, Not Print

Posted by Roger P. Gimbel, EDP on Mar 15, 2016 9:00:00 AM
Print providers are in an excellent position to help their customers understand the unique benefits of print communications, how to get the greatest return from their investments in printed material, and how to integrate print and digital media to raise the effectiveness of all t...

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