Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities. You’ll also need a cross-functional team to execute the plan. Everyone (yes every person in your facility) will need to know what you are planning, and your reasons for hosting a customer event. Each employee will have a role before, during, or after the function.
Printers have the expertise, non-profits have the need
Many non-profit organizations are stuck in the past when it comes to their fundraising efforts. Part of the challenge is a lack of resources. Non-profits rely on volunteers to handle administrative tasks. There may also be knowledge and experience gaps which may cost fundraising groups more than they realize. Partners such as print and mail service providers can be valuable sources of information and inspiration. Working with their partners, non-profit clients can upgrade their fundraising and communication strategies through printed and electronic messaging.
“Tried and True” campaigns that have always produced satisfactory results are probably out-of-date today. Internet technology has affected everything – including the way non-profits inform donors about causes and persuade them to send money. Good news for smaller non-profits, the internet has also leveled the playing field. Now any size organization has access to the tools and techniques necessary to upgrade their approach. Non-profits must modernize their methods to take advantage of current technology and connect to today’s contributors.
Data is king in the commercial business world and non-profits are no different. Sadly, most organizations do not have the data they need. Others are unsuccessful at applying their facts and figures. Effective use of data will improve messages to members, donors, volunteers, and sponsors. Stellar fundraising requires communicating the right information at the right time to the right people. Data makes that possible. And software tools drive effective customer engagement across multi-channel communications.
Print providers are in an excellent position to help their customers understand the unique benefits of print communications, how to get the greatest return from their investments in printed material, and how to integrate print and digital media to raise the effectiveness of all the channels. Focusing on how customers benefit from their services is the way to get customers thinking of a print service provider as a strategic partner rather than a vendor.
This requires shifting sales conversations away from production-related specifications such as print volumes, finishing, and paper stocks. Value-added discussions should be about business goals such as conversion rates, customer retention, upselling, lifetime customer value, and customer experience.