Gimbel & Associates Blog

Paper and Ink Developments Broaden Inkjet’s Appeal

Posted by Lois Ritarossi on Sep 13, 2016 1:59:57 PM


Inkjet Advancements Exhibited at Drupa

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Topics: digital print, Publications, technology

individualized media essentials

Posted by Roger P. Gimbel, EDP on Mar 10, 2016 9:00:00 AM

Increase Your Print Sales:

Here’s an ideal vehicle for telling customers and prospects how they can generate enormous sales and revenue opportunities with variable-data printing (VDP). Written for marketers and printers alike, the individualized media essentials book focuses on how VDP is opening up individualized marketing, in which each direct mail piece can be tailored to the unique needs and buying preferences of every member of the target audience.

  • In this book you’ll fnd: 

    • A printer’s ­perspective providing selling and workfow tips and considerations
    • A marketer’s perspective describing the opportunities
    • Case studies and a useful glossary of industry terms and resources
    • A go-forward guide that outlines each player’s role

Complimentary Copies Available

Gimbel & Associates has a limited number of complimentary copies of individualized media essentials available on a first come basis, one per person/company within the continental US only.   

 

To get your free copy click on the book and fill out the order form. Your copy will be shipped in 7-10 days.

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Topics: Announcements, Publications