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What Designers Should Know About Data

Posted by Roger P. Gimbel, EDP on Jul 15, 2020 1:49:28 PM
Today, the most effective marketing programs are fueled by data, which can be an anxious topic for creative people. It doesn’t have to be. Learning some basics about data is all it takes to leverage the power of data and avoid mistakes that result in re-working the design. Why is...

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Inkjet - How to Decide What’s Best for Your Business

Posted by Roger P. Gimbel, EDP on Feb 25, 2020 12:17:03 PM
Nearly all printing companies have by now pondered the idea of adding digital inkjet devices to their production floors. Top performing companies have already made the move, and it’s paying off for them. Over 50% of the top 50 U.S. print providers on the Printing Impressions 400 ...

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Printing Industry Trends for Marketers and Designers

Posted by Roger P. Gimbel, EDP on Dec 18, 2019 11:34:42 AM
Printing projects start with project design but marketers and designers aren’t always up to speed on printing industry developments. Lack of information can cause designers to miss out on exploiting new technologies or create unnecessary expense. Here are some trends and printing...

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Data Security Challenges in Your Print Environment

Posted by Allison McCord, Sr. Learning Consultant on Aug 27, 2019 2:14:44 PM
Every aspect of our lives is driven by data. The need to protect and secure this data is becoming increasingly critical. Privacy is becoming a core market differentiator for companies. Businesses need to prove to their customers that they handle data securely and ensure the prote...

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Customer Journeys for Business Expansion

Posted by Roger P. Gimbel, EDP on Jul 9, 2019 2:30:00 PM
Customer journeys from awareness to purchase take place in a variety of communication channels. Multiple touchpoints provide opportunities to educate customers, transact business, or entice them to take the next step in the buying process. Some of those touchpoints involve print ...

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