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10 Marketing Strategies for Printers

Posted by Roger P. Gimbel, EDP on Jan 15, 2020 2:16:23 PM
 
You know the old maxim: printers are great at executing marketing programs and delivering
results  for their clients but not very good at promoting themselves. Marketing can seem time consuming and complex, but it’s not. It’s based on a few fundamentals: know your clients, decide what you want to tell them, and chose the tactics that work best. Here are 10 ideas to help you get started.
 
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Topics: direct mail, news, email, marketing message, social media, website, content marketing, print providers, marketing strategies

Enhancing Your Communication Skills

Posted by Allison McCord, Sr. Learning Consultant on Nov 21, 2019 11:54:56 AM

Though people in the printing industry are in the communication business, they aren’t always personally skilled in the art of information exchange. A brush-up on communication skills can      make a big difference in how customers and others perceive company executives and other personnel, and how effective they are in their print business jobs.

At Gimbel & Associates, we conduct workshops and training to help our clients communicate with their teams, customers, suppliers, and other important entities. 

We teach printing professionals when to use communication channels and we conduct role-playing exercises to get people comfortable with enhancing their communication skills.

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Topics: communications skills, workshops, news, email, speaking, writing, Critical Communications

An Easy Way to Connect Print and Digital

Posted by Roger P. Gimbel, EDP on Nov 27, 2018 12:23:13 PM

Informed Delivery Is A Win For Print Service Providers

 The USPS Informed Delivery program continues to gain momentum. As of this writing, the program includes around 13 million subscribers. An impressive 65% of email subscribers check their Informed Delivery emails nearly every day. If you’ve ever run email campaigns, you’re probably aware that achieving a 65% open rate is quite a feat.

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Topics: multi-channel campaigns, direct mail, email, informed delivery

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