Print service providers

Explore G&A Activities at XPLOR 22

Posted by Gimbel & Associates on Aug 10, 2022 4:01:02 PM

 

Roger P. Gimbel and our Gimbel & Associates Sr. Consultants are excited to once again participate in XPLOR 22 activities and seminars!  G&A is always happy to share our knowledge and insights with attendees at the yearly conference. 

As the main XPLOR Platinum Sponsor Gimbel & Associates will be hosting Booth #1 in the Banyan Breezeway.

Come meet  Gail Gimbel, Executive Director and Randy Swope, Sr. Consultant- New Market Development  who will answer any questions about Gimbel & Associates services and where you can sign up for our monthly blogs and informative eBooks and webinar events.

Here's what's on the schedule.

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Topics: print service providers, news, color, Randy Hardy, Roger P. Gimbel, Randall Swope, XPLOR 22, print manufacturing, color match, David Hunter, ChromaChecker, strategic thinking

Challenges and Opportunities for Print Service Providers

Posted by Roger P. Gimbel, EDP on Jun 20, 2022 3:32:42 PM

 

Well, we are certainly living in interesting times. Two years of a global pandemic, followed by conflict in Ukraine, have resulted in labor disruptions, a choked global supply chain, and a shifting marketplace. What’s next is anyone’s guess at this point.

Interesting times certainly bring a host of challenges, but they also bring opportunity. That’s as true for the printing industry, which was living through its own interesting times even before the pandemic, as it is for individuals and society.

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Topics: direct mail, print service providers, wide format, news, digital printing, assessment, short run books, assessing new opportunities, print industry, print industry trends, opportunities for printers

Roger Gimbel Presents Strategies at IPN 2019 Fall Meeting

Posted by Gimbel & Associates on Nov 11, 2019 10:58:31 AM

ipn_global

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Topics: print service providers, news, ipn, print strategies, global clients

What Do You Know About the Cloud?

Posted by Roger P. Gimbel, EDP on Feb 7, 2019 2:24:23 PM

Forbes says “…transitioning to the cloud has enabled (companies) to better manage industry disruptions, reinvent their business models and fuel massive improvements in the delivery of their services.”

Doesn’t that description sound like the printing industry?

The printing business is transforming. To compete, print service providers must be able to adapt and evolve quickly to meet their client’s needs. Doing business in the cloud gives printers access to the tools and resources necessary to take advantage of new technologies and participate in trends as they develop.

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Topics: print service providers, news, cloud computing, cloud computing trends

The Gimbel & Associates Going Forward Guide: Creative and Production

Posted by Roger P. Gimbel, EDP on Feb 28, 2018 11:42:00 AM
Departments in most companies often do their jobs independently. Marketing, creative, production and data groups exist in their own environments and are somewhat isolated from each other. Though this model has worked for a long time, things have changed in many verticals.
 
As print service providers migrate towards increasingly consultative relationships with their customers, coordination and cooperation among internal departments and external partners is becoming more important. Printers can distinguish themselves from the competition by delivering integrated solutions that produce measurable results. Customer situations are fluid and several departments and third-party partners must respond quickly to changing customer requirements. In this article we will concentrate on the relationship between creative and production teams.
 
 
Creative teams and production departments must collaborate to work out specifications and confirm they can produce the desired designs and formats within the allowed budget and turnaround timeframe. For complex projects the creative team may be at an agency or part of the end-customer’s organization and they must collaborate with a print service provider to execute a project or program. Without effective collaboration, the production team will waste time and money on changing designs and graphics, or suffer the impact of high production costs or unacceptable quality or turnaround times.
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Topics: digital print, leadership skills, communications skills, print service providers, cross-functonal, news

Making More Money with Direct Mail

Posted by Roger P. Gimbel, EDP on Oct 10, 2017 1:57:00 PM

In April, 2017 the US Postal Service rolled out a new way for marketers to communicate with their audience. More than five million households subscribe to the free Informed Delivery service and the numbers are growing. With Informed Delivery, consumers receive daily emails containing scanned images of letter-size mail they will receive in their physical mailboxes later in the day.

Campaign effectiveness improves when marketers connect physical and digital channels. Informed Delivery is the easiest way yet to accomplish this feat. The program doubles consumer views of marketing material with no increase in cost or extra preparation. We’re advising print service providers to update their clients about this opportunity to increase direct mail effectiveness.

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Topics: direct mail, USPS, print service providers, print campaigns

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