Customer events

How To Run Successful Virtual Events

Posted by Roger P. Gimbel, EDP on Apr 19, 2021 11:58:27 AM

Well before the pandemic, Gimbel & Associates published “Making Your Event a Success” to help print industry professionals plan and execute in-person events. This free guide is still available and includes useful tips about any kind of event, whether in-person or virtual. You’ll find in the library section of rogergimbel.com.

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Topics: customer events, news, virtual events, virtual meetings

Get Your Copy of Making Your Event a Success

Posted by Roger P. Gimbel, EDP on May 2, 2019 2:15:29 PM

Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities.  Gimbel & Associates' new eBook, "Making Your Event a Success," is an end-to-end guide to plan, market, and execute events. You’ll be able to leverage global best practices to market your event at the local level. This guide provides detailed tactics, timetables, and tips organized in individual sections to help make each event a success.  Download your free copy now.

           Making Your Event a Success   

 

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Topics: Publications, workshops, events, open house, customer events, news

How to Run Effective Customer Events

Posted by Roger P. Gimbel, EDP on Aug 27, 2018 2:13:35 PM

Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities. You’ll also need a cross-functional team to execute the plan. Everyone (yes every person in your facility) will need to know what you are planning, and your reasons for hosting a customer event. Each employee will have a role before, during, or after the function.

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Topics: digital print, events, open house, customer events, demonstration, tour, cross media, wide format, news

Want to Really Engage Your Customers? Host an Event!

Posted by Roger P. Gimbel, EDP on Aug 8, 2018 12:42:47 PM

Customer events and open houses are fantastic opportunities for print service providers to demonstrate new capabilities and engage customers. No other promotional or marketing effort can match the impact of interacting with customers in-person at your facility. You’ll have the full attention of attendees and ample opportunities to show them the benefits of working with your firm.

These carefully planned events also allow you to change notions people have about your company and give you a chance to show off the investments you’ve made to handle your customers print and digital communication demands. If changing customer relationships is part of your business plan, an open house or similar affair is an ideal way to launch the effort.

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Topics: marketing, events, open house, customer events

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