Gimbel & Associates Blog

Allison McCord, Sr. Learning Consultant

Allison McCord, Sr. Learning Consultant

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Data Security Challenges in Your Print Environment

Posted by Allison McCord, Sr. Learning Consultant on Aug 27, 2019 2:14:44 PM
Every aspect of our lives is driven by data. The need to protect and secure this data is becoming increasingly critical. Privacy is becoming a core market differentiator for companies. Businesses need to prove to their customers that they handle data securely and ensure the prote...

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Knowing Your Customer and Their Needs - #2 - Vertical Markets

Posted by Allison McCord, Sr. Learning Consultant on Jul 24, 2019 11:53:43 AM
  A vertical market is a group of similar businesses that has a common set of needs for products and services.  Customers in the same vertical market have the same types of applications, and they often have the same business issues. Getting to know a vertical market helps you sel...

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Knowing Your Customer and their Needs - #1

Posted by Allison McCord, Sr. Learning Consultant on Jul 2, 2019 3:10:21 PM
  Focus on the Customer Needs We can often get so focused on producing the job itself, that we lose sight of WHY a customer is getting the job produced. It’s not because they don’t have enough work to do or that they have extra money to spend. It’s because the job supports a busi...

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