Designers

What Designers Should Know About Data

Posted by Roger P. Gimbel, EDP on Jul 15, 2020 1:49:28 PM
Today, the most effective marketing programs are fueled by data, which can be an anxious topic for creative people. It doesn’t have to be. Learning some basics about data is all it takes to leverage the power of data and avoid mistakes that result in re-working the design. Why is...

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Designing for Direct Mail

Posted by Roger P. Gimbel, EDP on May 4, 2020 1:47:13 PM
Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates. To produce the best results requires both creative designs and compliance with po...

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???? Questions Printers Wish Designers Would Ask ????

Posted by Roger P. Gimbel, EDP on Apr 2, 2020 2:21:59 PM
Printers understand about the impact printed items can have on people. Interacting with print involves multiple human senses including smell, touch, and hearing-besides the visual aspect. Designers that concentrate mainly on digital mediums may not realize how to get the best res...

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