Gimbel & Associates Blog

Get Your Copy of the Print Buyer Perspective

Posted by Lois Ritarossi on Oct 25, 2018 12:27:43 PM

If you missed our blog, "From the Other Side of the Desk," then you missed getting your FREE DOWNLOAD of our eBook.

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Topics: print buyers, consultative selling, solution selling

Why is Data Still a Four-Letter Word?

Posted by Lois Ritarossi on Oct 2, 2018 11:19:34 AM

Highly personalized and customized print communications that drive customer engagement have won awards and been featured in highly acclaimed case studies for decades.  Marketers have experienced response and conversion lift when they leverage variable data. This phenomenon has been documented many times.

Why are so few of these campaigns executed? Most direct marketing programs do not leverage the demonstrated power of data. What is it about variable data that keeps marketers from using readily available technology to their advantage?

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Topics: variable data printing, creative, agencies, print buyers, Deborah Corn, Print Media Center

A View from the Other Side of the Desk

Posted by Lois Ritarossi on Jun 18, 2018 3:48:56 PM

A Print Buyer Perspective on Typical Sales Calls

How would you like to learn how your sales force is doing – directly from prospective customers? Wouldn’t you like to find out what is going through buyers minds as they sit through the presentations tendered by your sales force?

We all know the print marketplace is changing, so print sales people must adapt. How is that working out? Are your salespeople giving customers what they need to encourage them to do business with you? Are you failing to sign business you ought to get?

In a new eBook from Gimbel & Associates, printing companies get a rare look into the minds of customers. We asked print buyers to tell us how they perceived the print service representatives that called on them. We wanted to find out what salespeople are doing right and where they need to improve.

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Topics: consultative selling, print buyers, news