Home
Services
Rebuild Smarter
Business Assessment
Education
Customer Success
About Us
Blog
Library
News & Events
Contact Us
Gimbel & Associates Blog
Print or Pass? Deciding When to Outsource
There's an Employee Shortage in the Printing Business. What's Your Workaround?
What Can AI Do for Printers?
The Power of Small: Strategies for Printing Success
How Printers Can Streamline Mailing Operations
Optimizing Print Operations: A Look at the Future of Print Technology
What Resilience Means to Printers
AI 101 for Print Firms
Costs Are Up but Don’t Let Customer Service Decline
Revolutionizing Print with Augmented Reality
Customer Retention Strategies for the Print Businesses
Your Color Expert Left—What Now?
Unlocking Efficiency: Automated Finishing Solutions in the Print Industry
The Expanding Reach of Print Personalization
What to Know About Digitizing Print
Future-Proofing Your Print Business: Skills Training
Cloud Computing for the Printing Industry
Data Enhancement for Printers
Strategies for Staffing – Fewer Workers Calls for Technology
How to Keep Good Workers : Strategies for Staffing Part 2
Staffing Up Strategies for Printers Part 1
Beyond Static: How Motion Graphics Can Enhance Print Materials
High-Tech Direct Mail
Online Portals and the Customer Experience
The Perfect Pairing: A Printer’s Guide for Collaborating with Designers
Why Do Your Customers Choose You?
Do You Offer Design Services?
Legendary Game-Saver Becomes a Game-Changer for Print Industry Recruitment
Helping Designers with Direct Mail
Guide to Digital Printing and Variable Data
How to Lose a Print Sale (and never be invited back)
Educating Digital Designers About Print
GCS School Security: The Materials
It’s Time: Open Houses for Printers
What’s Your Story?
Explore G&A Activities at XPLOR 22
A Print Buyer’s Perspective
Challenges and Opportunities for Print Service Providers
Online Storefronts for Printers Increase Opportunity
Setting Up a Wide Format Operation
PGSF Interviews Roger P. Gimbel About "I'm Not Anyone"
Creating a Customer Guide to Printing Technology
Assessing an In-Plant Operation
An Interview with Roger P. Gimbel, EDP & President Gimbel & Associates
10 Tips for Adding Wide Format to Your Print Operations
Gimbel & Associates Establishes New Scholarship Fund With XPLOR Int'l
Printing Start-Ups - What To Consider
Happy New Year!
Considering the Differences Between Print and Digital Presentation
Gimbel & Associates Hosts Webinars, Seminars, Panels & Cruise Auction at XPLOR21, November 16-17, 2021
Print — A Multi-Sensory Experience
Setting Up or Expanding a Print Business - 7 Points to Consider
Print Projects and Accessibility
Digital Printing Sales Secrets
The Webinar Report – In-Plant Innovation
Using Fonts with Variable Data
Wide Format Advances School Security
Uncovering Opportunities for In-plant Print Operations
Data Visualization: Making an Impact with Data You Can Print
APTech's VDP & Mail Summit - 5 Key Takeaways
How To Run Successful Virtual Events
Register now for XPLOR March 31st Webinar - Should you Hire a Consultant and What to Look For?
How Color Choices Affect Printing Costs
Print Company Survival Strategies for 2021
A Printer's Perspective & Guide to Digital Printing & Variable Data
Gimbel & Associates Joins Xplor International as a Major Sponsor
Gimbel & Associates Adds Document Professional Randy Hardy
Happy New Year 2021
How Well Do You Know Your Competition?
Creating Print-Friendly PDFs
Marketing for Printers
Should You Partner with a Mail House?
Roger P. Gimbel & Randy Hardy to Present at XPLOR 20 - Register Now
All About Print Embellishments
Using Social Media to Promote Your Print Business
What Designers Should Know About Data
Marketing - DIY or Hire a Professional?
Gimbel Memorial Scholarship Fund Recipient Continues to Excel
Marketing for Printers
Guide to Better Business - A compendium of industry insights from Gimbel & Associates
Designing for Direct Mail
???? Questions Printers Wish Designers Would Ask ????
Inkjet - How to Decide What’s Best for Your Business
10 Marketing Strategies for Printers
Printing Industry Trends for Marketers and Designers
Becoming a Strategic Partner for Print Services
Enhancing Your Communication Skills
Automation Won’t Solve the Print Industry’s Staffing Challenges
Roger Gimbel Presents Strategies at IPN 2019 Fall Meeting
Enter the Success Matrix
How Do Your Customers See You?
Gimbel & Associates Donates Cruise to Charity During NYC Fashion Week
Data Security Challenges in Your Print Environment
Postal Regulations That Trouble Print Companies
Knowing Your Customer and Their Needs - #2 - Vertical Markets
Customer Journeys for Business Expansion
Knowing Your Customer and their Needs - #1
Printing Technology Creates Opportunities - What Will Drive Your Revenue the Next 3 Years?
Wide Format for Transactional Printers? Not as Crazy as it Sounds!
Get Your Copy of Making Your Event a Success
What Does Mobile Have to Do with Print?
Roger P. Gimbel to Present at XPLOR 19 - Wide Format Printing & Transactional Service Bureaus
Is Data Quality Your Responsibility?
What Do You Know About the Cloud?
Are You a Partner or an Order-Taker?
Happy New Year!
Future Employees
An Easy Way to Connect Print and Digital
Get Your Copy of the Print Buyer Perspective
Why is Data Still a Four-Letter Word?
How to Run Effective Customer Events
Want to Really Engage Your Customers? Host an Event!
A View from the Other Side of the Desk
Operations Overhaul – An Inkjet Journey
How to Switch to Solution Selling
The Gimbel & Associates Going Forward Guide: Marketing and Data
New Rates and What’s Next for the USPS
The Gimbel & Associates Going Forward Guide: Creative and Production
Making More Money with Direct Mail
Are Your Conversational Habits Helping or Hurting?
Can Legacy Applications Jumpstart Your Inkjet Success?
Getting to Yes
Direct Mail - Your Multi-Channel Gateway
Are You Making Enough on Print?
The Printer’s Role in Non-Profit Campaign Effectiveness
Upgrade fundraising strategies with printed and electronic messaging
How to Create a Business Marketing Plan for Inkjet Part 2
How to Create a Business Marketing Plan for Inkjet Part 1
Why You Need a Business Marketing Plan Before You Buy an Inkjet Press
Paper and Ink Developments Broaden Inkjet’s Appeal
Consultative Selling - Teaching Your Sales Team a New Approach
Consultative Selling – Business Development Breeds Better Sales
Grow Your Business by Selling Value, Not Print
individualized media essentials
Listen to the blog here:
Subscribe Here!
Recent Posts
Posts by Tag
news
(107)
direct mail
(15)
marketing
(12)
digital print
(11)
variable data printing
(11)
consultative selling
(7)
personalization
(7)
wide format
(7)
Automation,
(6)
VDP
(6)
digital printing
(6)
print service providers
(6)
sales
(6)
Workflow
(5)
color
(5)
design
(5)
multi-channel campaigns
(5)
USPS
(4)
assessment
(4)
augmented reality
(4)
customer events
(4)
designers
(4)
embellishments
(4)
events
(4)
inkjet technology
(4)
marketing strategy
(4)
open house
(4)
print buyers
(4)
printing
(4)
recruiting for the print industry
(4)
variable data
(4)
Publications
(3)
Roger P. Gimbel
(3)
ai
(3)
communications skills
(3)
consultative selling, solution selling
(3)
customer experience
(3)
die cutting
(3)
email
(3)
employee recruiting
(3)
employee retention
(3)
employee staffing
(3)
fonts
(3)
graphic design
(3)
inkjet
(3)
integrated marketing
(3)
labor shortage
(3)
mailpiece
(3)
mailpiece design
(3)
paper
(3)
personalizaton
(3)
sales training
(3)
segmentation
(3)
social media
(3)
webinar
(3)
workshops
(3)
AR
(2)
Announcements
(2)
G7 certification
(2)
I'm Not Anyone
(2)
MIS,
(2)
PGSF
(2)
Print Media Center
(2)
Randy Hardy
(2)
US Postal Service
(2)
XPLOR20
(2)
artificial intelligence
(2)
banners
(2)
business plan
(2)
cloud computing
(2)
coating
(2)
color and key data points
(2)
color inks
(2)
color match
(2)
competitive advantage
(2)
content marketing
(2)
creative
(2)
cross-functonal
(2)
customer acquisition
(2)
customer retention
(2)
data analytics
(2)
debossing
(2)
eBook
(2)
efficiency
(2)
employees
(2)
graphics
(2)
graphics designer
(2)
grow commercial print
(2)
happy new year
(2)
in-plant
(2)
large format
(2)
leadership skills
(2)
mailing
(2)
mailing requirements
(2)
omni-channel
(2)
outsourcing
(2)
partnerships
(2)
pdf
(2)
personalized
(2)
postal
(2)
print industry labor
(2)
print production
(2)
print sales
(2)
print strategies
(2)
printing and graphics
(2)
printing business
(2)
sales process
(2)
sales strategies
(2)
sales techniques
(2)
scholarship
(2)
scholarships
(2)
selling print
(2)
signage
(2)
signs
(2)
solution selling
(2)
staffing
(2)
technology
(2)
transactional printing
(2)
website
(2)
xplor
(2)
"Caps"
(1)
"Informed Visibility"
(1)
2018 postal rates
(1)
24/7
(1)
3m window security
(1)
50+ Years in Printing
(1)
ADA
(1)
Boundless
(1)
CRM
(1)
CSR
(1)
CX
(1)
ChromaChecker
(1)
Critical Communications
(1)
David Hunter
(1)
Deborah Corn
(1)
Franklin Event
(1)
From the Other Side of the Desk
(1)
GCS Strategies
(1)
Gail Gimbel
(1)
Gen Z
(1)
Gimbels in Print
(1)
ICC
(1)
Inkjet Summit
(1)
JDF
(1)
Kelsey Fields
(1)
Mail operations
(1)
Mailer Scorecard
(1)
Mariano Rivera
(1)
Mariano Rivera Foundation
(1)
Merlin
(1)
Millennials
(1)
NAPCO study
(1)
NFC
(1)
PGCA
(1)
PMS
(1)
Pantone
(1)
Print 19
(1)
Printing Impressions
(1)
Printing United
(1)
Randall Swope
(1)
Resilience in print industry
(1)
SEO
(1)
SWOT
(1)
Skip Henk
(1)
Twitter
(1)
W2P
(1)
XML
(1)
XPLOR 22
(1)
accessibility
(1)
agencies
(1)
agency
(1)
ai strategy
(1)
analyze equipment
(1)
append data
(1)
assessing new opportunities
(1)
augmenting services
(1)
benchmarking
(1)
bindery
(1)
brand awareness
(1)
business strategy
(1)
buyer journey
(1)
case conversion
(1)
challenger sale
(1)
charitable donation
(1)
charity
(1)
chat bot
(1)
client retention
(1)
cloud computing trends
(1)
color choices
(1)
color expert
(1)
color management
(1)
color matching
(1)
color profile
(1)
color-blind
(1)
colors
(1)
communicating
(1)
competition
(1)
competitive analysis
(1)
competitors
(1)
consultants
(1)
consulting
(1)
consumption
(1)
content creation
(1)
contrast
(1)
convergence
(1)
conversational skills
(1)
cross media
(1)
cta
(1)
customer needs
(1)
customer satisfaction
(1)
customer service
(1)
customer touchpoints
(1)
data
(1)
data enhancement
(1)
data quality
(1)
data security
(1)
data visualization
(1)
demonstration
(1)
design services
(1)
design tips
(1)
designer
(1)
digital design
(1)
digital designers
(1)
digital transformation
(1)
digitization
(1)
digitize
(1)
digitized print
(1)
direct marketing
(1)
discovery stage
(1)
diversification in printing services
(1)
document professional
(1)
duplicates
(1)
e-learning
(1)
embossing
(1)
emobssing
(1)
employee benefits
(1)
employee farms
(1)
employee investment
(1)
employee recruitment
(1)
enhanced print
(1)
enrich
(1)
enterprise customers
(1)
environmental sustainability
(1)
expert panel
(1)
facebook
(1)
finishing
(1)
fleoxgraph
(1)
flexible work hours
(1)
floor layout
(1)
foil
(1)
foiling
(1)
folding techniques
(1)
genderizing
(1)
generative ai
(1)
geolocation
(1)
getting to yes
(1)
glitter
(1)
global clients
(1)
graphic arts
(1)
graphics employee competition
(1)
haptics
(1)
hiring
(1)
how to
(1)
in plant operations
(1)
in-house
(1)
in-house document centers
(1)
in-person events
(1)
inbound communications
(1)
individualized digital print
(1)
infographics
(1)
informed delivery
(1)
ink
(1)
inkjet diversification
(1)
instagram
(1)
interactive print
(1)
internal evaluation
(1)
ipn
(1)
jackie holliday
(1)
journey maps
(1)
knowledge development
(1)
large competitors
(1)
layout
(1)
lead conversion
(1)
linkedin
(1)
live events
(1)
local markets
(1)
mail
(1)
mail piece
(1)
mail production
(1)
make ready
(1)
marketer
(1)
marketing education
(1)
marketing message
(1)
marketing plan
(1)
marketing social media
(1)
marketing strategies
(1)
marketing video
(1)
marketplace
(1)
measure value
(1)
metallic sheen
(1)
migration
(1)
mobile
(1)
motion graphics
(1)
movable graphics
(1)
multi-channel
(1)
multichannel campaigns
(1)
near field communication
(1)
niche markets
(1)
non-profit
(1)
not-for-profit
(1)
nyc fashion week
(1)
on-staff designer
(1)
online portals
(1)
online store
(1)
online storefronts
(1)
operations assessments
(1)
opportunities for printers
(1)
outbound communications
(1)
outsource
(1)
outsourcing opportunities
(1)
packaging
(1)
pandemic
(1)
pdf/vt
(1)
pdf/x
(1)
pearlescent
(1)
perks
(1)
personalized experience
(1)
post-press
(1)
postage
(1)
posters
(1)
posting
(1)
presses
(1)
print buying
(1)
print campaigns
(1)
print center
(1)
print comeback
(1)
print design
(1)
print employees
(1)
print industry
(1)
print industry recruitment
(1)
print industry trends
(1)
print manufacturing
(1)
print operations
(1)
print providers
(1)
print sales people
(1)
print start up
(1)
print technology
(1)
printed charts, diagrams, maps
(1)
printer's perspective
(1)
printing automation
(1)
printing costs
(1)
printing experience
(1)
printing industries applications
(1)
process color
(1)
product offerings
(1)
product-centric
(1)
productivity
(1)
promotional innovation
(1)
proof
(1)
qr codes
(1)
quick response
(1)
recruiting
(1)
remote/hybrid work
(1)
resolution
(1)
response rate
(1)
retirement
(1)
ricoh
(1)
risk assessment for printers
(1)
robotics
(1)
roi
(1)
roll-fed
(1)
sales acceleration
(1)
sales and marketing
(1)
sales education
(1)
sales effectiveness
(1)
sales follow up
(1)
save money
(1)
security
(1)
security film
(1)
selling with stories
(1)
seminar
(1)
seminars for printing success
(1)
service-centric
(1)
sheetfed
(1)
short run books
(1)
short-run
(1)
skilled labor
(1)
skills training
(1)
small print runs
(1)
small printers
(1)
social network
(1)
solutions
(1)
space allocation
(1)
speaking
(1)
specialized equipment
(1)
specialty inks
(1)
staffing solutions in printing
(1)
start-up
(1)
storage of assets
(1)
strategic partnerships
(1)
strategic thinking
(1)
streamlining
(1)
suppression
(1)
swag packs
(1)
tactics
(1)
technical training
(1)
textiles
(1)
three minutes on school security
(1)
touchable print
(1)
touchpoints
(1)
tour
(1)
training
(1)
typefaces
(1)
typography
(1)
user experience
(1)
variable documents
(1)
varnish
(1)
varnishes
(1)
vertical markets
(1)
virtual conference
(1)
virtual events
(1)
virtual meetings
(1)
visual information
(1)
visually impaired
(1)
web-to-print
(1)
wide format printing
(1)
workflow efficiency
(1)
writing
(1)
xmpie
(1)
yamba malawi
(1)
See all
