Content marketing

Using Social Media to Promote Your Print Business

Posted by Roger P. Gimbel, EDP on Jul 27, 2020 1:13:08 PM

 

 

Social media can be a powerful addition
to a print company's marketing strategy,
but using it effectively requires research, education, planning, and plenty of time. If you haven’t used this channel for business promotion, the prospect of diving into the social media pool can seem overwhelming. In this article, we’ll share some advice about how print companies can take advantage of social media without getting lost or buried.
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Topics: news, social media, content marketing, social network, posting, Twitter, facebook, linkedin, instagram

10 Marketing Strategies for Printers

Posted by Roger P. Gimbel, EDP on Jan 15, 2020 2:16:23 PM
 
You know the old maxim: printers are great at executing marketing programs and delivering
results  for their clients but not very good at promoting themselves. Marketing can seem time consuming and complex, but it’s not. It’s based on a few fundamentals: know your clients, decide what you want to tell them, and chose the tactics that work best. Here are 10 ideas to help you get started.
 
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Topics: direct mail, news, email, marketing message, social media, website, content marketing, print providers, marketing strategies

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