Content marketing

Using Social Media to Promote Your Print Business

Posted by Roger P. Gimbel, EDP on Jul 27, 2020 1:13:08 PM
    Social media can be a powerful addition to a print company's marketing strategy, but using it effectively requires research, education, planning, and plenty of time. If you haven’t used this channel for business promotion, the prospect of diving into the social media pool can...

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10 Marketing Strategies for Printers

Posted by Roger P. Gimbel, EDP on Jan 15, 2020 2:16:23 PM
  You know the old maxim: printers are great at executing marketing programs and delivering results for their clients but not very good at promoting themselves. Marketing can seem time consuming and complex, but it’s not. It’s based on a few fundamentals: know your clients, decid...

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