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Marketing - DIY or Hire a Professional?

Posted by Roger P. Gimbel, EDP on Jul 8, 2020 2:40:38 PM
Print providers face the dilemma of marketing their services with in-house resources or hiring a marketing firm.  It’s a reasonable predicament. Print service providers (PSP’s) offer many services that execute on strategies marketing agencies recommend. These include graphic desi...

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10 Marketing Strategies for Printers

Posted by Roger P. Gimbel, EDP on Jan 15, 2020 2:16:23 PM
  You know the old maxim: printers are great at executing marketing programs and delivering results for their clients but not very good at promoting themselves. Marketing can seem time consuming and complex, but it’s not. It’s based on a few fundamentals: know your clients, decid...

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