Gimbel & Associates Blog

How to Run Effective Customer Events

Posted by Lois Ritarossi on Aug 27, 2018 2:13:35 PM

Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities. You’ll also need a cross-functional team to execute the plan. Everyone (yes every person in your facility) will need to know what you are planning, and your reasons for hosting a customer event. Each employee will have a role before, during, or after the function.

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Topics: open house, events, customer events, demonstration, tour, digital print, cross media, wide format, news