Digital transformation

How Digital Is Changing Print Business Models

Digital printing has been a mainstay of the industry for over two decades, slowly gathering steam and taking market share from more entrenched offset technologies.

Figures released by international research firm Smithers show that digital printing will be worth $230.5 billion in 2032, a leap from $136.7 billion today. It will account for almost a quarter of all print business, with inkjet set to dominate the market. So despite its current prevalence, digital still has a lot of potential in it.

We recently assisted one of our customers with a major business evolution to inkjet. The company migrated from a cut sheet toner printing environment to continuous roll-fed inkjet platform. It’s a journey becoming common as clients demand the flexibility inkjet provides and printing companies scramble to respond.