Marketing

Knowing Your Customer and their Needs - #1

Posted by Allison McCord, Sr. Learning Consultant on Jul 2, 2019 3:10:21 PM
  Focus on the Customer Needs We can often get so focused on producing the job itself, that we lose sight of WHY a customer is getting the job produced. It’s not because they don’t have enough work to do or that they have extra money to spend. It’s because the job supports a busi...

Read More

Want to Really Engage Your Customers? Host an Event!

Posted by Roger P. Gimbel, EDP on Aug 8, 2018 12:42:47 PM
Customer events and open houses are fantastic opportunities for print service providers to demonstrate new capabilities and engage customers. No other promotional or marketing effort can match the impact of interacting with customers in-person at your facility. You’ll have the fu...

Read More

The Gimbel & Associates Going Forward Guide: Marketing and Data

Posted by Roger P. Gimbel, EDP on Mar 2, 2018 9:00:00 AM
A typical print production organization encompasses several internal entities that are often distinct and isolated from one another. Among others, your company’s departments may include groups dedicated to marketing, creative, production, and data. In the past, disassociation amo...

Read More

The Printer’s Role in Non-Profit Campaign Effectiveness

Posted by Roger P. Gimbel, EDP on Jan 12, 2017 9:30:00 AM
The Key to Success is in the Data Helping non-profits reach their objectives for fundraising and retention requires print service providers to use a new approach; different from how they’ve interacted with customers for decades. Print vendors must dedicate more time to probing, a...

Read More

How to Create a Business Marketing Plan for Inkjet     Part 2

Posted by Roger P. Gimbel, EDP on Dec 7, 2016 3:26:31 PM
Marketing and Sales Must Work Together Creating a Business Marketing Plan for Inkjet includes several steps. Success relies upon an honest evaluation of the print service provider and a detailed analysis of customers, competitors, and market trends. If inkjet is new to everyone i...

Read More

How to Create a Business Marketing Plan for Inkjet           Part 1

Posted by Roger P. Gimbel, EDP on Nov 21, 2016 3:16:34 PM
4 Main Steps to Success Creating a Business Marketing Plan for Inkjet includes several steps. Success relies upon an honest evaluation of the print service provider and a detailed analysis of customers, competitors, and market trends. If inkjet is new to everyone in the organizat...

Read More

Why You Need a Business Marketing Plan Before You Buy an Inkjet Press

Posted by Roger P. Gimbel, EDP on Nov 4, 2016 12:58:18 PM
Plan a Strategy for Migration, Integration and New Business Bevelopment  Early adopters of inkjet printing were often challenged to find enough pages to fill their newly acquired capacity. Lower production cost was an attractive aspect of inkjet, but those savings only materializ...

Read More

Consultative Selling - Teaching Your Sales Team a New Approach

Posted by Roger P. Gimbel, EDP on May 18, 2016 12:13:01 PM
How To Turn Your Staff Into Consultative Sellers In a previous post I pointed out the need to transition to consultative selling from traditional approaches used by most print service providers. This isn’t an easy task. Retraining a sales team to use a different set of skills is ...

Read More

Consultative Selling – Business Development Breeds Better Sales

Posted by Roger P. Gimbel, EDP on Apr 18, 2016 11:57:05 AM
Why You Should Care About Consultative Selling Over the last several years journalists and experts have advised printing companies they must change to be competitive in a multi-channel communications world. Many print providers have responded by updating hardware, software, and t...

Read More

Subscribe Here!

Recent Posts

Posts by Tag

See all