Gimbel & Associates Blog

The Gimbel & Associates Going Forward Guide: Marketing and Data

Posted by Lois Ritarossi on Mar 2, 2018 9:00:00 AM

A typical print production organization encompasses several internal entities that are often distinct and isolated from one another. Among others, your company’s departments may include groups dedicated to marketing, creative, production, and data. In the past, disassociation among these groups was manageable. Some departments even found it acceptable to maintain mild adversarial relationships; they just didn’t see things the same way, but arms-length interactions didn’t influence the ability to do business.
 
Things have changed. Today’s most successful enterprises are reaping the benefits of bringing their internal groups together. They are creating a competitive advantage by speeding time to market and delivering high quality products in an environment where print service providers are forging deeper relationships with their clients. In this article we will concentrate on the ties between marketing and data.
 
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Topics: marketing, cross-functonal

The Gimbel & Associates Going Forward Guide: Creative and Production

Posted by Lois Ritarossi on Feb 28, 2018 11:42:00 AM

Departments in most companies often do their jobs independently. Marketing, creative, production and data groups exist in their own environments and are somewhat isolated from each other. Though this model has worked for a long time, things have changed in many verticals.
 
As print service providers migrate towards increasingly consultative relationships with their customers, coordination and cooperation among internal departments and external partners is becoming more important. Printers can distinguish themselves from the competition by delivering integrated solutions that produce measurable results. Customer situations are fluid and several departments and third-party partners must respond quickly to changing customer requirements. In this article we will concentrate on the relationship between creative and production teams.
 
 
Creative teams and production departments must collaborate to work out specifications and confirm they can produce the desired designs and formats within the allowed budget and turnaround timeframe. For complex projects the creative team may be at an agency or part of the end-customer’s organization and they must collaborate with a print service provider to execute a project or program. Without effective collaboration, the production team will waste time and money on changing designs and graphics, or suffer the impact of high production costs or unacceptable quality or turnaround times.
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Topics: print service providers, leadership skills, communications skills, digital print, cross-functonal, news