Gimbel & Associates Blog

How to Run Effective Customer Events

Posted by Lois Ritarossi on Aug 27, 2018 2:13:35 PM

Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities. You’ll also need a cross-functional team to execute the plan. Everyone (yes every person in your facility) will need to know what you are planning, and your reasons for hosting a customer event. Each employee will have a role before, during, or after the function.

Read More

Topics: open house, events, customer events, demonstration, tour, digital print, cross media, wide format, news

Want to Really Engage Your Customers? Host an Event!

Posted by Lois Ritarossi on Aug 8, 2018 12:42:47 PM

Customer events and open houses are fantastic opportunities for print service providers to demonstrate new capabilities and engage customers. No other promotional or marketing effort can match the impact of interacting with customers in-person at your facility. You’ll have the full attention of attendees and ample opportunities to show them the benefits of working with your firm.

These carefully planned events also allow you to change notions people have about your company and give you a chance to show off the investments you’ve made to handle your customers print and digital communication demands. If changing customer relationships is part of your business plan, an open house or similar affair is an ideal way to launch the effort.

Read More

Topics: marketing, events, open house, customer events