Gimbel & Associates Blog

An Easy Way to Connect Print and Digital

Posted by Lois Ritarossi on Nov 27, 2018 12:23:13 PM

Informed Delivery Is A Win For Print Service Providers

 The USPS Informed Delivery program continues to gain momentum. As of this writing, the program includes around 13 million subscribers. An impressive 65% of email subscribers check their Informed Delivery emails nearly every day. If you’ve ever run email campaigns, you’re probably aware that achieving a 65% open rate is quite a feat.

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Topics: multi-channel campaigns, email, informed delivery, direct mail