Printers are famous for executing marketing programs for their clients while neglecting efforts to promote their own businesses. Part of the problem is that marketing can seem time-consuming, complex, and expensive, but it doesn’t have to be. Marketing is based on a few fundamentals: know your clients, decide what you want to tell them, and choose the tactics that work best.
Our new eBook, “Marketing for Printers – 10 Tactics to Get You Started” demystifies marketing and offers concrete, jargon-free advice for printing companies that need help launching their own marketing campaigns. If you’ve not done significant marketing, or your marketing strategies haven’t changed in the last ten years, the eBook will give you ideas about simple ways to upgrade your plan.
Chapters like “Make Sure Your Website Rocks”, “Develop a Social Presence”, and “Email with Care” include suggestions any printing company can carry out – regardless of their size or budgets. This is ready-to-use advice intended to help you market your printing business.
Actively marketing your services will help you reach goals like increasing brand awareness, customer retention, and lead conversion. As you and your customers recover from the economic shutdown caused by COVID-19, having a functioning marketing plan will be extremely important. You can’t afford to lose business to a competitor, just because they did a better job at marketing their company.
Don’t get left behind. Read the eBook and take the first steps towards actively marketing your company. In the long run, you’ll be glad you did.