Gimbel & Associates Blog

This article is  a reprint, courtesy of the Print & Graphic Communications Association.  Gimbel & Associates is intrigued and gratified to learn of the charitable work of former NY Yankee great, Mariano Rivera, who has established a program to educate students about exploring careers in printing and graphics.  For more information on the Foundation or to attend the Franklin Event, click on the link at the end of this article.

This GCS Strategies video features wide format experts, Sean Burke and Tom Cochrane talking to  Brian Ebenger, VP Excel Products, about the materials and installation of security film on windows and doors to protect schools.  Whether K-12 or collegiate, this film provides an additional layer of security against school shootings.  For more background on window security film, visit the GCS website blog, "Three Minutes on School Security."

Has anyone ever enjoyed a session of Death by PowerPoint? If your sales reps are still focusing on speeds, feeds, and other dry factoids during client presentations, chances are high they’re not delivering a message that resonates.

While facts still matter and need to be communicated, a more compelling approach is to weave them into stories that hold your clients’ attention and truly engage them.

Why Stories?

Stories sell better than facts, it’s that simple. When we listen to stories, we use more complex areas of our brain; we engage our emotions; we find it easier to remember content and data, and we stay focused. We’re all people and we all like a good story.

Roger P. Gimbel and our Gimbel & Associates Sr. Consultants are excited to once again participate in XPLOR 22 activities and seminars!  G&A is always happy to share our knowledge and insights with attendees at the yearly conference. 

As the main XPLOR Platinum Sponsor Gimbel & Associates will be hosting Booth #1 in the Banyan Breezeway.

Come meet  Gail Gimbel, Executive Director and Randy Swope, Sr. Consultant- New Market Development  who will answer any questions about Gimbel & Associates services and where you can sign up for our monthly blogs and informative eBooks and webinar events.

Here's what's on the schedule.

Roger P. Gimbel and Gail Gimbel, of Gimbel & Associates, have established a new scholarship fund honoring Hy and Audrey Gimbel. The Herman L. Gimbel and Audrey M. Gimbel Memorial Scholarship Fund, will be part of the Xplor Member Scholarship program, which offers financial assistance to Xplor members and their immediate families who are pursuing careers in the electronic document and communications industry.

Hy and Audrey are the parents of Roger and Gail Gimbel of Gimbel & Associates. They were pioneers in the printing industry, opening their first printing business in 1942.  Recognizing early on the need for on-demand copies of business documents in the 60’s, they were one of the first to develop the concept of quick copy centers.

How many of us have the time of day to sit and listen to the myriad of webinars being advertised in all industries.? After a year of being stuck in your house attached to Zoom, you are probably dealing with virtual exhaustion. We all want to get back out there and see actual live versions of clients and associates. But webinars are still an important way of getting first-hand information on what other print and graphics professionals have experienced, how they changed course to increase business and where they see the future of our industry. Here is a short report from one recent webinar you may have missed.

International, the worldwide electronic document systems association, today announced that longtime member and supporter Gimbel & Associates has joined Xplor as a Platinum Elite Sponsor and Diamond Conference Sponsor.

“Gimbel & Associates has been an active supporter of Xplor’s programs for many years,” says Roger P. Gimbel, EDP, President of Gimbel & Associates.  “As a member of the Xplor community and a leading consulting company in the graphic communications industry, we look forward to supporting Xplor’s focus on business development and knowledge sharing.”

As part of their sponsorship Gimbel & Associates will play a prominent role in the annual Xplor conference as a Diamond event sponsor, sponsoring the opening awards ceremony, the keynote speaker, the education tracks, and the beverage breaks.  Roger Gimbel will also join the Xplor Advisory Board.

Gimbel & Associates, the well-known printing industry management consulting firm, announces the addition of industry professional Randy Hardy to the Gimbel team as a Senior Consultant. Mr. Hardy offers Gimbel & Associates clients his industry knowledge and expertise as they face today’s printing industry challenges and opportunities.

Randy Hardy brings over 30 years of experience to the firm, having worked internationally with document-centric companies and technologies and founding his own print and imaging business. He has successfully established markets in the US for several European organizations, excelling in areas such as print, software, workflow, discovery, and strategy.