Gimbel & Associates Blog

An Easy Way to Connect Print and Digital

Posted by Roger P. Gimbel, EDP on Nov 27, 2018 12:23:13 PM
Informed Delivery Is A Win For Print Service Providers  The USPS Informed Delivery program continues to gain momentum. As of this writing, the program includes around 13 million subscribers. An impressive 65% of email subscribers check their Informed Delivery emails nearly every ...

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Get Your Copy of the Print Buyer Perspective

Posted by Roger P. Gimbel, EDP on Oct 25, 2018 12:27:43 PM
If you missed our blog, "From the Other Side of the Desk," then you missed getting your FREE DOWNLOAD of our eBook.         Watch for our new eBook, "How to Run Effective Customer Events," coming soon!    

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Why is Data Still a Four-Letter Word?

Posted by Roger P. Gimbel, EDP on Oct 2, 2018 11:19:34 AM
Highly personalized and customized print communications that drive customer engagement have won awards and been featured in highly acclaimed case studies for decades.  Marketers have experienced response and conversion lift when they leverage variable data. This phenomenon has be...

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How to Run Effective Customer Events

Posted by Roger P. Gimbel, EDP on Aug 27, 2018 2:13:35 PM
Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities. You’ll also need a cross-functional team to execute the p...

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Want to Really Engage Your Customers? Host an Event!

Posted by Roger P. Gimbel, EDP on Aug 8, 2018 12:42:47 PM
Customer events and open houses are fantastic opportunities for print service providers to demonstrate new capabilities and engage customers. No other promotional or marketing effort can match the impact of interacting with customers in-person at your facility. You’ll have the fu...

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A View from the Other Side of the Desk

Posted by Roger P. Gimbel, EDP on Jun 18, 2018 3:48:56 PM
A Print Buyer Perspective on Typical Sales Calls How would you like to learn how your sales force is doing – directly from prospective customers? Wouldn’t you like to find out what is going through buyers minds as they sit through the presentations tendered by your sales force? W...

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Operations Overhaul – An Inkjet Journey

Posted by Roger P. Gimbel, EDP on May 2, 2018 10:29:15 AM
We recently assisted one of our customers with a major business evolution to inkjet. The company migrated from a cut sheet toner printing environment to continuous roll-fed inkjet platform. It’s a journey becoming common as clients demand the flexibility inkjet provides and print...

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How to Switch to Solution Selling

Posted by Roger P. Gimbel, EDP on Mar 5, 2018 9:00:00 AM
As your organization transitions from selling products and print jobs to selling solutions, your sales techniques must evolve. The ultimate value of a print solution is not the printed product. It is the actionable results that come from the print. These results help your clients...

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The Gimbel & Associates Going Forward Guide: Marketing and Data

Posted by Roger P. Gimbel, EDP on Mar 2, 2018 9:00:00 AM
A typical print production organization encompasses several internal entities that are often distinct and isolated from one another. Among others, your company’s departments may include groups dedicated to marketing, creative, production, and data. In the past, disassociation amo...

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New Rates and What’s Next for the USPS

Posted by Roger P. Gimbel, EDP on Mar 1, 2018 11:27:49 AM
Mailers are accustomed to postage rate increases in January, and the updates for 2018 followed a familiar pattern. Besides the rate increases, the US Postal Service is updating elements of the postal system. Industry analysts expect more developments soon. Mailers need to stay in...

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The Gimbel & Associates Going Forward Guide: Creative and Production

Posted by Roger P. Gimbel, EDP on Feb 28, 2018 11:42:00 AM
Departments in most companies often do their jobs independently. Marketing, creative, production and data groups exist in their own environments and are somewhat isolated from each other. Though this model has worked for a long time, things have changed in many verticals.   As pr...

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Making More Money with Direct Mail

Posted by Roger P. Gimbel, EDP on Oct 10, 2017 1:57:00 PM
In April, 2017 the US Postal Service rolled out a new way for marketers to communicate with their audience. More than five million households subscribe to the free Informed Delivery service and the numbers are growing. With Informed Delivery, consumers receive daily emails contai...

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Are Your Conversational Habits Helping or Hurting?

Posted by Roger P. Gimbel, EDP on Sep 7, 2017 2:32:44 PM
True leaders create an environment and culture where people can speak, question, and contribute. They are the people who listen to peers, partners, and subordinates without judgement; even in difficult conversations including “bad news” or critical comments. Effective leaders wan...

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Can Legacy Applications Jumpstart Your Inkjet Success?

Posted by Roger P. Gimbel, EDP on Jul 28, 2017 2:23:19 PM
Inkjet Platforms Bring a New Level of Customization, Impact, & Effectiveness    High speed color inkjet can revolutionize a printing business, but printers won’t realize the most beneficial impacts of this technology by simply moving print from one platform to another. Profiting ...

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