Gimbel & Associates Blog

Want to Really Engage Your Customers? Host an Event!

Posted by Roger P. Gimbel, EDP on Aug 8, 2018 12:42:47 PM
Customer events and open houses are fantastic opportunities for print service providers to demonstrate new capabilities and engage customers. No other promotional or marketing effort can match the impact of interacting with customers in-person at your facility. You’ll have the fu...

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A View from the Other Side of the Desk

Posted by Roger P. Gimbel, EDP on Jun 18, 2018 3:48:56 PM
A Print Buyer Perspective on Typical Sales Calls How would you like to learn how your sales force is doing – directly from prospective customers? Wouldn’t you like to find out what is going through buyers minds as they sit through the presentations tendered by your sales force? W...

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Operations Overhaul – An Inkjet Journey

Posted by Roger P. Gimbel, EDP on May 2, 2018 10:29:15 AM
We recently assisted one of our customers with a major business evolution to inkjet. The company migrated from a cut sheet toner printing environment to continuous roll-fed inkjet platform. It’s a journey becoming common as clients demand the flexibility inkjet provides and print...

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How to Switch to Solution Selling

Posted by Roger P. Gimbel, EDP on Mar 5, 2018 9:00:00 AM
As your organization transitions from selling products and print jobs to selling solutions, your sales techniques must evolve. The ultimate value of a print solution is not the printed product. It is the actionable results that come from the print. These results help your clients...

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The Gimbel & Associates Going Forward Guide: Marketing and Data

Posted by Roger P. Gimbel, EDP on Mar 2, 2018 9:00:00 AM
A typical print production organization encompasses several internal entities that are often distinct and isolated from one another. Among others, your company’s departments may include groups dedicated to marketing, creative, production, and data. In the past, disassociation amo...

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New Rates and What’s Next for the USPS

Posted by Roger P. Gimbel, EDP on Mar 1, 2018 11:27:49 AM
Mailers are accustomed to postage rate increases in January, and the updates for 2018 followed a familiar pattern. Besides the rate increases, the US Postal Service is updating elements of the postal system. Industry analysts expect more developments soon. Mailers need to stay in...

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The Gimbel & Associates Going Forward Guide: Creative and Production

Posted by Roger P. Gimbel, EDP on Feb 28, 2018 11:42:00 AM
Departments in most companies often do their jobs independently. Marketing, creative, production and data groups exist in their own environments and are somewhat isolated from each other. Though this model has worked for a long time, things have changed in many verticals.   As pr...

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Making More Money with Direct Mail

Posted by Roger P. Gimbel, EDP on Oct 10, 2017 1:57:00 PM
In April, 2017 the US Postal Service rolled out a new way for marketers to communicate with their audience. More than five million households subscribe to the free Informed Delivery service and the numbers are growing. With Informed Delivery, consumers receive daily emails contai...

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Are Your Conversational Habits Helping or Hurting?

Posted by Roger P. Gimbel, EDP on Sep 7, 2017 2:32:44 PM
True leaders create an environment and culture where people can speak, question, and contribute. They are the people who listen to peers, partners, and subordinates without judgement; even in difficult conversations including “bad news” or critical comments. Effective leaders wan...

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Can Legacy Applications Jumpstart Your Inkjet Success?

Posted by Roger P. Gimbel, EDP on Jul 28, 2017 2:23:19 PM
Inkjet Platforms Bring a New Level of Customization, Impact, & Effectiveness    High speed color inkjet can revolutionize a printing business, but printers won’t realize the most beneficial impacts of this technology by simply moving print from one platform to another. Profiting ...

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Getting to Yes

Posted by Roger P. Gimbel, EDP on Jun 23, 2017 10:29:21 AM
Impact Sales Performance Printing companies used tried and true sales strategies in the 80’s and 90’s, but those techniques are yielding fewer results today. Print service providers need new strategies to stand above the competition and attract business that spurs growth. At Gimb...

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Direct Mail - Your Multi-Channel Gateway

Posted by Roger P. Gimbel, EDP on May 25, 2017 8:00:00 AM
Cross-Channel Audience Recognition Customers may limit inquiries with print service providers to quotes on print projects, but nearly all your customers are implementing multi-channel or omni-channel marketing strategies. A recent Winterberry Group survey showed 72% of organizati...

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Are You Making Enough on Print?

Posted by Roger P. Gimbel, EDP on Apr 26, 2017 1:56:48 PM
Printers operating without a MIS system are flying blind It is easy to tell if a print operation is making money by looking at profit and loss reports. Not so simple is finding the information management needs to make decisions such as determining how much work they can add befor...

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The Printer’s Role in Non-Profit Campaign Effectiveness

Posted by Roger P. Gimbel, EDP on Jan 12, 2017 9:30:00 AM
The Key to Success is in the Data Helping non-profits reach their objectives for fundraising and retention requires print service providers to use a new approach; different from how they’ve interacted with customers for decades. Print vendors must dedicate more time to probing, a...

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