Gimbel & Associates Blog

A Printer's Perspective & Guide to Digital Printing & Variable Data

Posted by Roger P. Gimbel, EDP on Jan 22, 2021 1:10:13 PM
Download the latest eBook from Gimbel & Associates.  The “Printer’s Perspective & Guide to Digital Printing and Variable Data" answers some of the business and operational questions asked by printing professionals as they transition to a business model where digital print...

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Gimbel & Associates Joins Xplor International as a Major Sponsor

Posted by Gimbel & Associates on Jan 14, 2021 3:52:16 PM
  Longtime Xplor member and supporter becomes a Platinum Elite Sponsor and Diamond Conference Sponsor. International, the worldwide electronic document systems association, today announced that longtime member and supporter Gimbel & Associates has joined Xplor as a Platinum E...

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Gimbel & Associates Adds Document Professional Randy Hardy

Posted by Gimbel & Associates on Jan 7, 2021 10:57:17 AM
Gimbel & Associates, the well-known printing industry management consulting firm, announces the addition of industry professional Randy Hardy to the Gimbel team as a Senior Consultant. Mr. Hardy offers Gimbel & Associates clients his industry knowledge and expertise as th...

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Happy New Year 2021

Posted by Roger P. Gimbel, EDP on Dec 30, 2020 12:31:10 PM
A new year is powerful: It’s a time when we reflect on the past year with the challenges we have all faced and look to our hopes for the future. It's a chance to welcome a fresh start to reinvigorate our enthusiasm for chasing our goals and our dreams. On behalf of the Gimbel &am...

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How Well Do You Know Your Competition?

Posted by Roger P. Gimbel, EDP on Dec 4, 2020 10:58:38 AM
Print service providers: Have you taken the time lately to analyze your competition? It might not be the shop across town anymore, but a business in another state, or even overseas, that is soliciting business from your customers. Even if you have done competitive research before...

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Creating Print-Friendly PDFs

Posted by Roger P. Gimbel, EDP on Nov 2, 2020 11:30:00 AM
Portable Document Format files (PDFs) are an efficient way of digitally sharing and outputting files across multiple platforms, including printing, losing no essential information in the transmission. Adobe introduced the file format almost 30 years ago. Because PDF is now really...

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Marketing for Printers

Posted by Roger P. Gimbel, EDP on Oct 21, 2020 11:38:04 AM
Printers are always helping their clients raise awareness for their products and services. They send out marketing postcards or donation requests for them, print door hangers, or create entire marketing campaigns in service of their customers. In marketing their own services, tho...

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Should You Partner with a Mail House?

Posted by Roger P. Gimbel, EDP on Sep 18, 2020 10:08:20 AM
  A key component of creating printed materials is managing the mailing system that gets the brochures or flyers to the recipients. It’s a big percentage cost of a printing project. But mastering the intricacies of the mail stream can be complex and expensive. Some print shops ou...

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Roger P. Gimbel & Randy Hardy to Present at XPLOR 20 - Register Now

Posted by Roger P. Gimbel, EDP on Sep 9, 2020 12:17:51 PM
Don't miss this opportunity to learn from the experts.  Roger Gimbel & Randy Hardy will be discussing how AI will impact printing.  To register, see details and links below. Tuesday, September 29th Educational Sessions Description 1:50 PM  -  2:40 PM Artificial Intelligence i...

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All About Print Embellishments

Posted by Roger P. Gimbel, EDP on Aug 13, 2020 1:29:20 PM
Any marketer or designer knows that success and customer engagement come from standing out and creating memorable experiences. Print is a proven method of creating strong connections, and one method of intensifying engagement with printed pieces even more is by adding embellishme...

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Using Social Media to Promote Your Print Business

Posted by Roger P. Gimbel, EDP on Jul 27, 2020 1:13:08 PM
    Social media can be a powerful addition to a print company's marketing strategy, but using it effectively requires research, education, planning, and plenty of time. If you haven’t used this channel for business promotion, the prospect of diving into the social media pool can...

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What Designers Should Know About Data

Posted by Roger P. Gimbel, EDP on Jul 15, 2020 1:49:28 PM
Today, the most effective marketing programs are fueled by data, which can be an anxious topic for creative people. It doesn’t have to be. Learning some basics about data is all it takes to leverage the power of data and avoid mistakes that result in re-working the design. Why is...

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Marketing - DIY or Hire a Professional?

Posted by Roger P. Gimbel, EDP on Jul 8, 2020 2:40:38 PM
Print providers face the dilemma of marketing their services with in-house resources or hiring a marketing firm.  It’s a reasonable predicament. Print service providers (PSP’s) offer many services that execute on strategies marketing agencies recommend. These include graphic desi...

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Gimbel Memorial Scholarship Fund Recipient Continues to Excel

Posted by Gail Gimbel, Executive Director on Jun 25, 2020 10:51:49 AM
Featured here is a note from Isabel, a college student who is the latest recipient of the Herman L. Gimbel and Audrey M. Gimbel Memorial Scholarship Fund. The “Hy Gimbel and Audrey M. Gimbel Memorial Scholarship” awards funds annually to a bright, up-and-coming full-time student ...

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