Gimbel & Associates Blog

What Do You Know About the Cloud?

Posted by Roger P. Gimbel, EDP on Feb 7, 2019 2:24:23 PM
Forbes says “…transitioning to the cloud has enabled (companies) to better manage industry disruptions, reinvent their business models and fuel massive improvements in the delivery of their services.” Doesn’t that description sound like the printing industry? The printing busines...

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Are You a Partner or an Order-Taker?

Posted by Roger P. Gimbel, EDP on Jan 10, 2019 2:36:36 PM
Too many print companies still rely on traditional methods for interacting with their clients. Instead of suggesting creative ways they can help their clients achieve business goals, print companies keep focusing sales conversations on quotes and printed products they can provide...

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Happy New Year!

Posted by Roger P. Gimbel, EDP on Jan 2, 2019 3:06:10 PM
  The team at Gimbel & Associates wishes you peace, joy and prosperity throughout the coming year. Thank you for your continued support and partnership. We look forward to working with you in the year to come.

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Future Employees

Posted by Roger P. Gimbel, EDP on Dec 18, 2018 2:48:56 PM
Your Most Experienced People Are Getting Ready to Walk Out the Door Competition is fierce in the printing business. Nearly every print operation can buy the same equipment and software you use to run your business. Many printing companies offer much the same products and services...

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An Easy Way to Connect Print and Digital

Posted by Roger P. Gimbel, EDP on Nov 27, 2018 12:23:13 PM
Informed Delivery Is A Win For Print Service Providers  The USPS Informed Delivery program continues to gain momentum. As of this writing, the program includes around 13 million subscribers. An impressive 65% of email subscribers check their Informed Delivery emails nearly every ...

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Get Your Copy of the Print Buyer Perspective

Posted by Roger P. Gimbel, EDP on Oct 25, 2018 12:27:43 PM
If you missed our blog, "From the Other Side of the Desk," then you missed getting your FREE DOWNLOAD of our eBook.         Watch for our new eBook, "How to Run Effective Customer Events," coming soon!    

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Why is Data Still a Four-Letter Word?

Posted by Roger P. Gimbel, EDP on Oct 2, 2018 11:19:34 AM
Highly personalized and customized print communications that drive customer engagement have won awards and been featured in highly acclaimed case studies for decades.  Marketers have experienced response and conversion lift when they leverage variable data. This phenomenon has be...

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How to Run Effective Customer Events

Posted by Roger P. Gimbel, EDP on Aug 27, 2018 2:13:35 PM
Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities. You’ll also need a cross-functional team to execute the p...

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Want to Really Engage Your Customers? Host an Event!

Posted by Roger P. Gimbel, EDP on Aug 8, 2018 12:42:47 PM
Customer events and open houses are fantastic opportunities for print service providers to demonstrate new capabilities and engage customers. No other promotional or marketing effort can match the impact of interacting with customers in-person at your facility. You’ll have the fu...

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A View from the Other Side of the Desk

Posted by Roger P. Gimbel, EDP on Jun 18, 2018 3:48:56 PM
A Print Buyer Perspective on Typical Sales Calls How would you like to learn how your sales force is doing – directly from prospective customers? Wouldn’t you like to find out what is going through buyers minds as they sit through the presentations tendered by your sales force? W...

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Operations Overhaul – An Inkjet Journey

Posted by Roger P. Gimbel, EDP on May 2, 2018 10:29:15 AM
We recently assisted one of our customers with a major business evolution to inkjet. The company migrated from a cut sheet toner printing environment to continuous roll-fed inkjet platform. It’s a journey becoming common as clients demand the flexibility inkjet provides and print...

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How to Switch to Solution Selling

Posted by Roger P. Gimbel, EDP on Mar 5, 2018 9:00:00 AM
As your organization transitions from selling products and print jobs to selling solutions, your sales techniques must evolve. The ultimate value of a print solution is not the printed product. It is the actionable results that come from the print. These results help your clients...

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The Gimbel & Associates Going Forward Guide: Marketing and Data

Posted by Roger P. Gimbel, EDP on Mar 2, 2018 9:00:00 AM
A typical print production organization encompasses several internal entities that are often distinct and isolated from one another. Among others, your company’s departments may include groups dedicated to marketing, creative, production, and data. In the past, disassociation amo...

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New Rates and What’s Next for the USPS

Posted by Roger P. Gimbel, EDP on Mar 1, 2018 11:27:49 AM
Mailers are accustomed to postage rate increases in January, and the updates for 2018 followed a familiar pattern. Besides the rate increases, the US Postal Service is updating elements of the postal system. Industry analysts expect more developments soon. Mailers need to stay in...

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