News

How To Run Successful Virtual Events

Posted by Roger P. Gimbel, EDP on Apr 19, 2021 11:58:27 AM

Well before the pandemic, Gimbel & Associates published “Making Your Event a Success” to help print industry professionals plan and execute in-person events. This free guide is still available and includes useful tips about any kind of event, whether in-person or virtual. You’ll find in the library section of rogergimbel.com.

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Topics: customer events, news, virtual events, virtual meetings

Register now for XPLOR March 31st Webinar - Should you Hire a Consultant and What to Look For?

Posted by Roger P. Gimbel, EDP on Mar 11, 2021 1:34:10 PM

Click Here to Register for Our Complimentary Webinar!

Gimbel & Associates Sr. Consultant for New Market Development, Randall Swope, will be the featured speaker delivering  an insightful 1-hr complimentary webinar on when and how to hire a business consultant.

Hiring a Consultant is not an easy decision to make, but it is an important one! Consultants generally save companies both time and money.

Are you looking to gain an edge in the marketplace? New equipment or Processes? Benchmarking?

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Topics: news, webinar, marketplace, xplor, consulting, consultants, save money, benchmarking

How Color Choices Affect Printing Costs

Posted by Roger P. Gimbel, EDP on Mar 8, 2021 2:05:43 PM

The story of color is changing. An overenthusiastic use of loud, bright hues in recent years has, ironically, dulled their impact. Perhaps we’re all yearning for more mellow, calming

experiences, or perhaps we simply want a visual change. Whatever the actual reasons, design trends are shifting to a more muted, less vibrant color palette.

With that in mind, let’s consider how the printing process can affect color choices and see how to use color cost-effectively without reducing its visual appeal. Besides the amount of ink needed to print a brochure or a wine label, crucial elements such as the number of colors, and the paper or other substrates on which the images are printed, have a great effect.

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Topics: paper, news, color inks, color, Pantone, consumption, ink, PMS, printing costs

Print Company Survival Strategies for 2021

Posted by Roger P. Gimbel, EDP on Feb 5, 2021 12:57:48 PM

A difficult, painful lesson from 2020 is that sometimes we simply have no control. But, while we can’t change the course of a pandemic, we can control how we react to it and move past it.

So, onward to the hope of 2021 and to thinking about how to position your company for the expected recovery. Projected GDP growth will reach 3.7% this year and, according to industry association Printing United Alliance, commercial printing will grow by 2.5% to 4%.

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Topics: news, business strategy, pandemic, staffing, communicating, assessment

A Printer's Perspective & Guide to Digital Printing & Variable Data

Posted by Roger P. Gimbel, EDP on Jan 22, 2021 1:10:13 PM
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Topics: variable data printing, digital print, news, digital printing, individualized digital print

Gimbel & Associates Joins Xplor International as a Major Sponsor

Posted by Gimbel & Associates on Jan 14, 2021 3:52:16 PM
 
Longtime Xplor member and supporter becomes a Platinum Elite Sponsor
and Diamond Conference Sponsor.

International, the worldwide electronic document systems association, today announced that longtime member and supporter Gimbel & Associates has joined Xplor as a Platinum Elite Sponsor and Diamond Conference Sponsor.

“Gimbel & Associates has been an active supporter of Xplor’s programs for many years,” says Roger P. Gimbel, EDP, President of Gimbel & Associates.  “As a member of the Xplor community and a leading consulting company in the graphic communications industry, we look forward to supporting Xplor’s focus on business development and knowledge sharing.”

As part of their sponsorship Gimbel & Associates will play a prominent role in the annual Xplor conference as a Diamond event sponsor, sponsoring the opening awards ceremony, the keynote speaker, the education tracks, and the beverage breaks.  Roger Gimbel will also join the Xplor Advisory Board.

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Topics: news, XPLOR20, Skip Henk

Gimbel & Associates Adds Document Professional Randy Hardy

Posted by Gimbel & Associates on Jan 7, 2021 10:57:17 AM

Gimbel & Associates, the well-known printing industry management consulting firm, announces the addition of industry professional Randy Hardy to the Gimbel team as a Senior Consultant. Mr. Hardy offers Gimbel & Associates clients his industry knowledge and expertise as they face today’s printing industry challenges and opportunities.

Randy Hardy brings over 30 years of experience to the firm, having worked internationally with document-centric companies and technologies and founding his own print and imaging business. He has successfully established markets in the US for several European organizations, excelling in areas such as print, software, workflow, discovery, and strategy.

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Topics: news, Randy Hardy, document professional

Happy New Year 2021

Posted by Roger P. Gimbel, EDP on Dec 30, 2020 12:31:10 PM
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Topics: news, happy new year

How Well Do You Know Your Competition?

Posted by Roger P. Gimbel, EDP on Dec 4, 2020 10:58:38 AM

Print service providers: Have you taken the time lately to analyze your competition? It might not be the shop across town anymore, but a business in another state, or even overseas, that is soliciting business from your customers. Even if you have done competitive research before, you may need to update it. Much has changed since the pandemic started.

Why Bother?

A competitive analysis allows you to measure your company against the competition. The process creates an environment that can reveal gaps in the marketplace or highlight areas in your own operation that could benefit from improvement.

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Topics: news, competitive analysis, competition, competitors, SWOT

Creating Print-Friendly PDFs

Posted by Roger P. Gimbel, EDP on Nov 2, 2020 11:30:00 AM

Portable Document Format files (PDFs) are an efficient way of digitally sharing and outputting files across multiple platforms, including printing, losing no essential information in the transmission. Adobe introduced the file format almost 30 years ago.

Because PDF is now really an industry standard, a set of regulations was established and continues to be developed by the PDF Standards Committee. Specialized versions of PDFs have been created for specific purposes. PDF/a is for electronic document archives, and PDF/UA was formed for accessibility purposes. PDF/X drives general commercial printing, and variable and transactional documents use PDF/VT.

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Topics: news, pdf, pdf/vt, color, fonts, graphics, pdf/x, resolution

Marketing for Printers

Posted by Roger P. Gimbel, EDP on Oct 21, 2020 11:38:04 AM

Printers are always helping their clients raise awareness for their products and services. They send out marketing postcards or donation requests for them, print door hangers, or create entire marketing campaigns in service of their customers.

In marketing their own services, though, many printers struggle with knowing what to do, where to spend their marketing dollars, and how to find the time to take care of a campaign of their own.

Fortunately, Gimbel & Associates has lots of resources to help you conquer the marketing challenge. Watch this short video, read the corresponding blog article, and download items in the Gimbel Resource Library to get started on the marketing activities essential to your business success.

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Topics: marketing, direct mail, news, marketing video

Should You Partner with a Mail House?

Posted by Roger P. Gimbel, EDP on Sep 18, 2020 10:08:20 AM

 

A key component of creating printed materials is managing
the mailing system that gets the brochures or flyers to the recipients. It’s a big percentage cost of a printing project. But mastering the intricacies of the mail stream can be complex and expensive.

Some print shops outsource this critical step and partner with an established mail services company, while others opt to bring the function in-house. Which is the better? The answer is highly individual, based on the amount of mail you need to process, client requirements, and so on. It has to make business sense.

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Topics: news, mailing, postal, US Postal Service, mail, outsource, postage

Roger P. Gimbel & Randy Hardy to Present at XPLOR 20 - Register Now

Posted by Roger P. Gimbel, EDP on Sep 9, 2020 12:17:51 PM


Don't miss this opportunity to learn from the experts.  Roger Gimbel & Randy Hardy will be discussing how AI will impact printing.  To register, see details and links below.

Tuesday, September 29th Educational Sessions Description
1:50 PM  -  2:40 PM
Artificial Intelligence is All About Technology, Not Printing, Right?
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Topics: news, XPLOR20, virtual conference

All About Print Embellishments

Posted by Roger P. Gimbel, EDP on Aug 13, 2020 1:29:20 PM

Any marketer or designer knows that success and customer engagement come from standing out and creating memorable experiences. Print is a proven method of creating strong connections, and one method of intensifying engagement with printed pieces even more is by adding embellishments.

Embellishments are finishing decorative applications added after the actual printing, in the post-press phase of production. Broadly, embellishments include multiple types of inks, from metallics to invisible formulations; specialty coatings; die cutting; embossing and debossing; and various foils.

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Topics: marketing, news, embossing, embellishments, debossing, varnish, die cutting, foil, specialty inks, coating

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